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McKinsey

Seizing AI’s Opportunities in the 2020s

Artificial Intelligence has made major progress in recent years. But even milestones like AlphaGo or the narrow AI used by big tech only scratch the surface of the seismic changes yet to come. Modern AI holds the potential to upend entire professions while unleashing brand new industries in the process. Old assumptions will no longer hold, and new realities will dictate those who are swallowed by the tides of change from those able to anticipate and ride the AI wave headlong into a prosperous future. The rise of AI holds…

Create Independent Thinkers Not Insight Bottlenecks

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

McKinsey CEO Coach and Head of Tech, Media, and Telecom Practice Joins The Miles Group

Endre Holen Named Managing Director at TMG Endre Holen, who led McKinsey and Company's global Technology, Media, and Telecommunications practice, has joined The Miles Group/TMG as Managing Director. A seasoned CEO and executive coach, Holen has served as a top advisor to influential, industry-changing CEOs for more than 25 years. Marketing Technology News: True Influence® Launches Intent Data Feed for B2B Marketing and Sales "We couldn't be more excited to have Endre coming on – he brings…

BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading…

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, announced its expansion beyond the advertising industry to challenge the antiquated methods used by traditional consulting firms by unifying and integrating big data, corporate strategy, creative services, and marketing solutions into a predictive driven, cost-effective, end-to-end growth solution for organizations of all sizes. "For almost fifteen years, BOLD Worldwide supported…

Zee Jay Digital Launches Unified Marketing Transformation Framework

Reconceives How Marketing Operates and Engages Customers Zee Jay Digital announced the launch of its Unified Marketing Transformation framework, a tool that helps chief marketing officers define the operating structure they need to succeed in today's complex digital world. "The CMO's reach across the organization and impact on the customer experience is driving the need to transform the way marketing gets done," said Eric Rotkow, managing director of Zee Jay. "This newly updated framework emphasizes operating model…

Black Friday 2017 Shopping Report: Consumer Sentiment is Riding High

Research from Periscope By McKinsey says 44% Of US, And 81% Of UK Shoppers Plan To Go Bargain Hunting Online And In Stores On Black Friday 2017 Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, announced the findings of research that it carried out during October 2017 on consumer sentiment towards Black Friday 2017, the categories they will shop in, and how. As the findings of Black Friday 2017…