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Measurement Services

Benztown + McVay Media Podcast Networks Relaunch, MANY SCREENS, BIG PICTURE – A Podcast Series

Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted by Paul Dergarabedian, Senior Media Analyst for Comscore, and the film industry’s most recognized authority for media-based information and analysis. He talks to the leading experts of the film and entertainment industry to uncover how people's access to entertainment and watch movies is…

Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services

Local Television Stations to Utilize Full Suite of TV Solutions Nielsen and E.W. Scripps Company announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations,  including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen's Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix. Marketing Technology News: Finding it Extremely Hard to Attract Audience to…