Browsing Tag

media activation

Quotient Signs Definitive Agreement to Acquire Ubimo

Acquisition Strengthens Quotient's Targeted Digital Media Platform; Accelerates Development of Quotient’s Self-Service Platform Quotient Technology Inc. announced that it has agreed to acquire Israel-based Ubimo, a leading data and media activation company. Through its demand-side platform (DSP), Ubimo will bring best in-class technology to further strengthen Quotient’s targeted digital media solutions, accelerate the development of Quotient’s self-service platform, and meet the evolving needs of consumer-packaged goods…

PadSquad Announces 45-Day Guarantee on Creative Advertising Production

Creative In-Housing Engine Promises to Hit Performance Benchmarks Within 45 Days PadSquad, the creative in-housing company, announced its new 45-day guarantee for creative production and media activation. With the new guarantee, once campaigns are launched, PadSquad promises to meet or exceed agreed-upon performance benchmarks within 45 days. As part of its creative and media guarantee, PadSquad will also be turning around ads in less than 24 hours, with revision lead time of just two hours. “Great digital creative…