Browsing Tag

media delivery

Amplifyer Partners With Digital Ad Measurement Tool

Amplifyer is adding Mint Measure to its ad tech suite to provide a cost-efficient alternative to multi-touch attribution using a new-to-market deterministic approach Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced  that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market…

FrontRunner Technologies Partners with Derooted to Add Interactive Sound Element to DOOH Experience

FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field communication capabilities to its WindowFront Matrix with the FireFly Flare, a new connective “beacon” incorporated into their digital displays. When a user connects their smart device whether mobile, tablet or watch to the display, it plays a sound or song sent to it by the FireFly Flare. Connecting is as simple as holding the device up to the display and…