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Media Horizons

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Valassis Drives Increased Product Awareness and Sales for Filippo Berio

Hyper-targeted Digital Advertising Campaign Spurs 7% Sales Lift and 11% Desktop Awareness Lift for Olive Oil Brand Valassis, the leader in marketing technology and consumer engagement, along with Colangelo, the creative lead, and Media Horizons, the media lead, have partnered with Filippo Berio, a leading olive oil brand exported from Italy, to increase household penetration of the company’s products through the use of the Valassis Intent Engine and Consumer Graph. Combined, the solutions leverage consumer data –…