Browsing Tag

Media Measurement

Canopy Launches Canopy IQ

Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics and cross-channel attribution platform. Canopy IQ has made significant inroads over the last year by investing in state-of-the-art digital media measurement and marketing tools. Designed for Senior Living providers searching for data-driven business intelligence and occupancy solutions, this solution accelerates the shift to digital workflows in order to meet surging demand for pin-point marketing intelligence, waste reduction and increased…

DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield

DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape…

DoubleVerify Announces $350 Million Investment

DoubleVerify (“DV”, the “Company”), a leading software platform for digital media measurement and analytics, announced an agreement for a $350 million investment from an investor group led by Tiger Global Management (“Tiger”). Fidelity Management & Research Company LLC also participated in the round, together with funds and accounts managed by BlackRock, and funds advised by Neuberger Berman Investment Advisers LLC, among others. Providence Equity Partners (“Providence”), which invested in DoubleVerify in 2017, remains…

Comscore Announces Advancements in Cross-Screen Media Measurement

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement. The update comes as Comscore continues to deliver on advancing the common TV impression-based currency that leverages its unmatched advanced audience…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…