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Mediasmith

Prediction Series 2019: Interview with John Cate, CEO, Mediasmith

Tell us how you came to be at Mediasmith. Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWA\Chiat\Day, and McCann-Erickson. So, I’ve been in similar roles at media agencies for a large part of my career. What really drew me to Mediasmith was what still makes it a compelling agency today, it’s independent and transparent, and the people here are dedicated to client success, which means we’re…

Interview with John Cate, CEO, Mediasmith

"We pride ourselves on remaining independent in a time when shops are getting bought by the big conglomerates."Tell us how you came to be at Mediasmith. Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWA\Chiat\Day, and McCann-Erickson. So, I’ve been in similar roles at media agencies for a large part of my career. What really drew me to Mediasmith was what still makes it a compelling agency…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…