Mediasmith

Tell us how you came to be at Mediasmith. Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWA\Chiat\Day, and McCann-Erickson. So, I’ve been in similar roles at media agencies for a large part of my career. What really drew me to Mediasmith was what still makes it a compelling agency today, it’s independent and transparent, and the people here are dedicated to client success, which means we’re…

"We pride ourselves on remaining independent in a time when shops are getting bought by the big conglomerates."Tell us how you came to be at Mediasmith. Before recently becoming CEO, I was the COO for eight years. And, prior to joining Mediasmith, I was was EVP and General Manager for Carat/Aegis and had worked at Leftfield, TBWA\Chiat\Day, and McCann-Erickson. So, I’ve been in similar roles at media agencies for a large part of my career. What really drew me to Mediasmith was what still makes it a compelling agency…

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…