Banner Before Header
Browsing Tag

Mediavine

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

TechBytes with Travis Clinger, SVP Addressability & Ecosystem at LiveRamp

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced marketers and publishers to do more with less, thus acting as a catalyst for accountability. As every marketing activity is further scrutinized, our customers are turning to LiveRamp to ensure every dollar spent is addressable and measurable. Further, they have entrusted us, and our technology, to help ensure their messages are reaching the right…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

Mediavine Adds Optional Backfill Donation in Support of Black and Brown Voices and Communities

Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 7000+ websites to donate unused ad space toward providing opportunities for education, donation and action in support of the Black community. The initiative kicked off on June 2, 2020, with more than 450 Mediavine content creators agreeing to pause their revenue-generating ads for 8 minutes and 46 seconds and serve only ads that brought…

Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

Mediavine Partners with GumGum as Verity Early Adopter

Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine's entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI…

Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

The ad management company was the co-recipient of Google's 2019 Customer Satisfaction and Highest Health Score Awards, demonstrating outstanding customer service and overall performance Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes…

Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins

The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to…

Mediavine Launches Exclusive Video Adhesion Ad Unit

The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine's first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers' original videos to…

Mediavine Achieves 86% Ads.txt Ad Request Rate

Mediavine Publisher Network, a Full-Service Ad Management Company for Content Creators, Gets Majority of Ad Requests with ad.txt Files  Mediavine recently announced that 86 percent of the company's ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced…