What a Growth-Focused MarTech Acquisition Looks Like?
Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space.
How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers?
Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…