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Merger Called-Off

Taboola and Outbrain Call off Their $850M Merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than $2 billion. The news of the cancellation had been rumored in the Israeli press (and tipped to me by Avihai Michaeli, a Tel Aviv-based senior investment banker and startup…