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MessageGears

MessageGears Preps for Additional Growth, Adds Abby Henderson in Key Role

The customer marketing software leader, which grew revenue and headcount by more than 50% the past year, has hired the former COO of Sifted to lead finance and ops MessageGears, the customer marketing software leader, has appointed Abby Henderson to the role of Head of Finance & Operations. Henderson, who previously was Chief Operating Officer at Sifted, will be invaluable to MessageGears as the company prepares for its next phase of growth. Marketing Technology News: MarTech Video Interview With Robert…

MessageGears Sets Standard for Customer Data Segmentation with New Tools for B2C Marketers

FastCache and Visual Segmentation enhancements to MessageGears Segment make segmentation 5-10x faster, allowing Marketers to test campaigns and respond to customers more quickly MessageGears, the only customer marketing software company to prioritize direct access to customer data for B2C Marketers, announces a significant update to its MessageGears Segment product, which enables Marketers to use deeply segmented data in currently running campaigns. The new feature set, including FastCache and updates to…

The Biggest Senders Have Their Eyes On A Modern Data Warehouse

For many enterprise marketing teams, the modern data warehouse (MDW) has become an indispensable part of their martech stack. It brings their data together in one place, allowing them to use it directly for building personalized messaging campaigns. If it wasn’t already clear that the MDW is making a massive impact on the marketplace, Snowflake’s IPO last year drove the point home better than anything else probably could. Not everyone’s on board yet, though. It does take an upfront investment, and requires an executive…

Digital Marketers Expect to Double Messaging Volume by 2024

A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access MessageGears, the customer marketing software provider, has completed a survey of B2C digital marketing trends. A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they’re sending, with one-third saying they would double their…

How Marketers Can Benefit from a Cloud Data Warehouse

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of Moments-based Marketing. The holistic approach is a good thing for brands and consumers alike — if it’s done right. In reality, the data that marketers rely so…

MessageGears and Sageflo Partner to Empower Distributed Marketers

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

MessageGears Raises $12 Million Led by Argentum to Eliminate Data Friction for Enterprise Marketers

MessageGears’ unique Customer Marketing Platform enables the world’s largest brands to deliver hyper-personalized marketing at scale MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced that it has closed a $12 million growth financing led by Argentum and BridgeBank. MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at…

Havas Helia Selects MessageGears as its Preferred Email Service Provider

MessageGears will provide efficiency and optimization for the data and digital CRM agency’s client base Relationship marketing agency Havas Helia announced that it has selected MessageGears as its preferred email and direct marketing provider. As a critical component in Havas Helia’s martech managed service, the agency will promote the MessageGears platform across its client base, providing competitive cost, operational efficiency, and security-scale economies that benefit clients. Marketing Technology News: Affectv…

MessageGears launches Segment, , a Product That Enables Marketers to Create Dynamic Audiences for Limitless Personalization Options

With MessageGears’ direct data access, Segment gives marketers the ability to do more with their data and export audiences to any third-party provider MessageGears announced today the launch of Segment, a new product in the MessageGears Customer Marketing Platform. Segment allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS. Being able to divide recipients into audiences is one of the…

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…