Messaging Channels

Khoros, a global leader in customer engagement software, today announced that it offers Google’s Business Messages. Google’s newest channel makes it easy for customers to initiate rich messaging conversations with brands and integrates with Khoros Care’s intelligent response platform. Khoros Care empowers brands and their customer care agents with the industry’s easiest-to-use conversation management, analytics, and workforce management tools to dramatically reduce call volume and operational costs while increasing…

New fast-deploying SaaS solution centralizes messaging channels to help agents better handle today's increasing volumes of customer service inquiries Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable…

As part of customers’ communications shifting to digital, messaging is one of the fastest growing channels: 67% of people now expect to use messaging apps to talk to businesses. To accompany this trend, GAFAs are opening new business messaging channels such as WhatsApp Business Solution and Apple Business Chat. While they may look similar at first glance, each of them have their specifics in terms of user base, features, entry points… We have gathered the top 4 messaging channels to help you understand their specifics…