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The Secrets of B2B Influencer Marketing Revealed

Over the last couple of years, more and more businesses have been integrating influencers into their digital marketing strategy. From Instagram to YouTube and Twitter, celebrities and social media personalities have been endorsing brands and creating sponsored content in support of their brand relationships.  According to Sprout Social, a social media management tool, 74% of consumers make purchasing decisions based on social media recommendations, and statistics show that influencer marketing campaigns yields 11 times…