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Michael Barrett

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Rubicon Project Appoints Sarah Harden to Board of Directors

CEO of Hello Sunshine Brings Entertainment, Direct-to-Consumer Video and Digital Media Expertise to Board Rubicon Project, the global exchange for advertising, announced the appointment of Sarah Harden, Chief Executive Officer of Hello Sunshine, to its Board of Directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video to the Company’s Board. Sarah is currently the Chief Executive Officer of Reese Witherspoon’s media company Hello Sunshine, following five…