Browsing Tag

Michael Jaconi

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web

Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 Mobile Commerce Report: Holiday Analysis that highlights key learnings, based on millions of transactions that took place in the Button Marketplace over the 2018 holiday season, for marketers looking to drive mobile acquisition and engagement in 2019. With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this…