Browsing Tag

Michael Zacharski

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

Interview with Michael Zacharski, CEO, EMX Digital

"Despite the Automation and Machine Learning we have deployed, we believe it takes the human touch to make it all work and drive innovation forward." Tell us about your role and journey into technology. What made you join EMX Digital? There are two parts to my role. First, and where I spend the majority of my focus, is leading the EMX Digital business. EMX is a programmatic marketplace that services media agencies, publishers, and DSPs. EMX is part of Engine, a data-driven marketing solutions company with expertise in…