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Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Can Google’s Flutter Truly Solve the Developer Nightmare of Cross-Platform Application Programming?

Flutter Is Google’s On-The-Go Development Environment Through Which Application Programmers Can Build Apps for Both Android and iOS. Google, yesterday held a developer conference in London to announce the release of Flutter 1.0. Initially launched in February 2018, Flutter is now out of the Beta stage. Google is calling it its own ‘UI Portable Kit,’ promising the developer community that via Flutter they can build applications for both Android and iOS operating systems. The short of it is that Mobile Application…

Ramp and Microsoft Bring Customers Enterprise Multicasting for Live Events

Enterprise Video Delivery Options for Microsoft 365 Expanded to Include Both Multicasting and Caching The rollout of live event capabilities in Microsoft 365 applications, such as Microsoft Stream and Teams, is fueling adoption of large-scale video communications in the enterprise. In collaboration with Microsoft, Ramp has integrated AltitudeCDN Multicast+ and OmniCache with Microsoft Stream. Organizations using Microsoft Stream to conduct live video broadcasts can rely on any of Ramp’s enterprise content delivery (eCDN)…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI

Conversational AI is quickly becoming a way in which businesses engage with employees and customers: from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together. According to Gartner, “By 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises.”At Microsoft, we envision a world where natural language becomes the new user interface,…

Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on promoting digital transformation through AI-powered products and services. Commenting on the news Li stated, “I am honored to have spoken at this prestigious event and look forward to Cheetah Mobile’s continued relationship with Microsoft to develop products that…

Pitch Raises $19 Million to Take on Microsoft’s Powerpoint

Microsoft’s Powerpoint Has 1 Billion Installs, 500 Million Users and 95% Market Share in the Domain. as Tall as Pitch’s Claim Seems, They Declare That They Are Building a Product for the Slack Savvy Pitch, a Berlin-based start-up, is challenging the authority of Microsoft’s PowerPoint by launching a competitive product in the summer of 2019. Pitch’s team is the same echelon that founded Wunderlist, which Microsoft acquired to bolster their ‘to-do’ functionality sphere. The company has already raised $19 million in a…

Cloud Software Association Adds Unbounce Strategic Partnerships Leader to Board

Tyrone Lingley Joins SaaS Partnership Trade Association Board The Cloud Software Association, the SaaS partnership network, announces the addition of Tyrone Lingley, strategic partnerships leader at Unbounce, to its board of directors. Other CSA board member companies include Microsoft, Google, WePay, Nimble, AWeber, AppBind and AppDirect. Cloud Software Association (@CloudAssoc) adds @tyronelingley, partnerships leader @Unbounce, to its board of directors. “I have joined CSA because its members are on the leading…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Social Listening Leader linkfluence Acquires Scoop.it

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge has been noticeable. They were a startup back then funded by Orkos Capital, Kreaxi Ventures, Sigma Gestion, Hera Capital and BNP Paribas Développement. Today, they are one of the global leaders in the Social Listening sphere, operating in 30 countries with more than 200 employees. They have worked with notable clients like: Danone Publicis LVMH Dyson Pernod Ricard…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. JET8 Foundation to Host Inaugural Den Summit in Singapore Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies New Research Shows Person-Level Data…

Fullscope to Host New Webinar: Lessons Learned from 100+ Microsoft Dynamics CRM Upgrades – On Premise to Online

Fullscope to Host New Webinar: Lessons Learned from 100+ Microsoft Dynamics CRM Upgrades – On Premise to Online On Tuesday, October 2, 2018, Fullscope, in collaboration with Microsoft, is hosting a free 60-minute webinar on the best practices migrating Microsoft Dynamics CRM On-Premise to Microsoft Dynamics 365 (CRM online). Fullscope will also introduce its new FastTrack migration tool during the informative session. Also Read: SiriusXM’ Acquisition of Pandora Creates the Largest Audio Entertainment Enterprise Globally…

Yealink Expands Devices Portfolio for Microsoft Teams Across Voice and Video

Yealink’s Broad Range of Audio and Video Device Solutions Cover Scenarios From Personal and TeamCollaboration to Huddle Rooms and Large Conference Rooms Yealink, a global leading unified communications (UC) solution provider, announced it is proud to deliver new audio and video devices for Microsoft Teams, including personal devices (T56A, T58A) and shared devices (VC200, CP960 and Skype Room Systems) that cover a wide range of scenarios, including offices, huddle rooms and large conference rooms. Yealink audio and…

Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with AI On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time. In today’s world, data is a…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…