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Webinar World Techbytes With Sabeh Hassan, Product Marketing Manager, Cloud, Microsoft

Sabeh Hassan Marketing Manager, Cloud + Enterprise, Microsoft The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Sabeh Hassan, Product Marketing Manager at Microsoft is attending the event. We sat down with Sabeh to understand his expectations from ON24 Webinar World 2018, and the evolution of Marketing Clouds and Data Science in martech.Tell us about your role and how you got here? Over the last few years,…

Google and Microsoft Execs Among Speakers at the SparkPost European Customer Forum 2018

Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost's CEO Phillip Merrick to Speak at the SparkPost European Customer Forum SparkPost, the leading email API provider that helps organizations improve email deliverability and customer satisfaction, announced the speakers for its European Customer Forum 2018 (ECF18). The immersive event, which will be held in Europe for the first time, takes place on 3 May, in London. Recommended Read: Oracle Marketing Cloud Adds Infinity and…

Conversica to Showcase How Conversational AI Is Automating Lead Follow-Up at the Marketo Summit Next Week

Marketo Marketing Automation Users to See How to Effectively Convert More Leads Into Sales Opportunities Through the Use of AI-Powered Assistants Conversica, the leader in conversational AI for business, announced that it will showcase the latest conversational AI solutions for marketing and sales at the Marketo Marketing Nation Summit taking place April 29-May 2 in San Francisco. The Marketing Nation Summit is the premier industry event that brings together the community of Marketo® customers, LaunchPoint technology…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

"The best marketers will be able to use technology, including machine learning, to fine-tune their campaigns and provide truly personalized experiences for their potential buyers." Tell us about your role and how you got here. What inspired you to be a part of a tech-based talent management company? In March 2018, I joined Cornerstone OnDemand as the Chief Marketing Officer. The company is currently in a pivotal phase of growth, and I was drawn to the enormous opportunity to lead the company’s brand expansion and help…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

Mobile Posse Expands HQ; Names Steve Drill as CTO

Mobile Posse Appoints Noted Software Development Leader Steve Drill as CTO to Transform and Inspire the Engineering Team Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer. The move comes on the heels of Mobile Posse’s announcement that…

Affinio Unveils New Integrated Audience Analysis Solution in Collaboration With Microsoft

Affinio's Audience Clustering and Visualization Technology Empower Consumer Insights and Strategy Teams to Make Customer-Centric Decisions Across the Organization Affinio has announced its latest product -- Integrated Audience Analysis. The market-leading audience insights and strategy platform partnered with Microsoft Azure to reveal naturally-forming interest-based segments. Integrated Audience Analysis will be available through a collaboration with Microsoft's Global Consumer Goods and Retail Solutions teams. Read…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…

Outreach Hires Microsoft’s Pavel Dmitriev To Head Machine Learning Team

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

Spiceworks Study Reveals 40 Percent of Large Businesses Will Implement Intelligent Assistants or Chatbots by 2019

New Study Shows Microsoft Cortana Is the Most Commonly Used Intelligent Assistants in the Workplace Spiceworks announced the results of a new survey examining the adoption and usage of intelligent assistants and AI chatbots in the workplace. The results show that within the next 12 months, 40 percent of large businesses – those with more than 500 employees – expect to implement one or more intelligent assistants or AI chatbots on company-owned devices, compared to 25 percent of mid-size companies and 27 percent of small…

Interview with Thom Gruhler, CEO And Founder at Fjuri

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t."Tell us about your role at Fjuri and how you got here. The launch of Fjuri was directly shaped by my experience working as a CMO at Microsoft, and prior to that as marketing leader with global brands. The challenges companies face in applying data to improve the customer experience are real. I knew if I was experiencing these challenges at Microsoft,…

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust Agari, a leading cybersecurity company, announced the first pilot of an online brand standard developed with major email providers Comcast, Google, Microsoft and Oath (Yahoo, AOL) that will offer companies the opportunity to display brand logos for free, increase trust with their customers, and ultimately lead to more revenue by increasing response rates and engagement. Brand Indicators for Message Identification (BIMI) is a standard way…

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

Univonix Migrate Is an Automation Tool That Helps Reduce Time, Cost, Complexity, and Risk Univonix, announced at Enterprise Connect 2018, enhancements to Univonix Migrate, enabling customers to evaluate, plan and migrate legacy communication systems (e.g. Cisco, Avaya, Nortel, Mitel, Siemens, Alcatel Lucent etc.) to Microsoft Teams. "Univonix is excited to add support for Microsoft Teams to its migration readiness and automation tools. Microsoft Teams is evolving as the primary service for Intelligent…

Adobe Summit Update: Adobe and Microsoft Extend Global Partnership To China

The Announcement, At The Adobe Summit, Reflects a Strong Momentum, as Both Companies Deepen Their Enterprise Platform Integration At the Adobe Summit, Adobe and Microsoft have announced a step forward in their global partnership (announced in September 2016). The companies are extending their partnership into China to help global brands deliver personalized experiences across customer touchpoints in this important and growing market. Recommended Read: 5 Things You Should Know About Adobe and Microsoft Cloud…

Intelligent Automation & Cognitive Systems: A Match Made in Heaven for 2018

If a baby was born in 2016, she would be around two years old now and would have just about enough balance to jump, climb stairs with help, and feed herself with basic accuracy – with of course a bit of chaos thrown in. For data, on the other hand, two years is a very long time. According to IBM, 90 percent of data online has been created since 2016. That is because, in the past couple of years, the number of internet connections and connected devices has proliferated and generated data at a phenomenal rate. At two years…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

Marketing Veteran Adrianna Burrows is the New CMO of Cornerstone OnDemand

Adrianna Burrows Is an Accomplished Executive with More Than 20 Years of Experience in Marketing, Branding, and Communications for Global, Multinational Technology Firms Cornerstone OnDemand, a global leader in cloud-based learning and human capital management software, today announced it has hired Adrianna Burrows as the company’s chief marketing officer (CMO), effective March 19, 2018. Adrianna Burrows will report directly to Cornerstone founder and CEO, Adam Miller. Read More: Relay Network Launches CX Builder At…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…