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Mike Orr

Mike Orr Appointed CEO of Grapevine6; Wayne Gomes Appointed Chief Innovation Officer

Co-Founders Restructure to Continue Scaling Business and Disrupt Industry With Innovation Grapevine6, a patented social and digital sales engagement platform, announces the appointment of co-founder Mike Orr as the Chief Executive Officer, effective February 19, 2020. Prior to this role, Mike held the position of Grapevine6’s Chief Operations Officer, primarily responsible for overseeing product, customer success and professional services as well as finance and admin operations. In his role, Mike has continuously shown…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period. While no one has outright attributed my previous installments in this series with this increased investment, you can draw your own conclusions. In past articles, I’ve highlighted the value Marketing can…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…