Browsing Tag

Millenials

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

Why Millennials Gravitate Towards Minimalistic Branding

While doing business, the design of your website is a key factor that you ought to look into. This is mainly because if the business lacks its website design, many people may just decide not to carry out business with you. research has revealed that a large percentage of the people in business rely on the website design to determine the credibility of the particular business. The research has also revealed that the manipulation of a simple website is better compared to the use of complex websites. There are several…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Engaging Millennials Beyond Financial Milestones

Another Tax Day has come and gone.  For some, April 17 loomed large. Its passing was met with relief. For millennials, which next year are expected to become the largest generation at 73 million strong,1 it’s one of assorted financially related events that remain cloudy. Only 22 percent of millennials are aware how life events like getting married, having children or buying and selling a home impacts filing their taxes.2 What’s more, this important demographic that grew up during the financial crisis with volatile markets…

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…

Trusted Media Brands Launches Marketing Insights Lab

Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced that it had launched the Trusted Media Brands Insights Lab to provide brand marketers with key data and information on consumer audiences and marketing trends. “We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Scrapping Email: How Millennials are Changing Workforce Communication

The workplace is evolving, especially as millennials become the vast majority of the workforce. This demographic is growing – representing 38 percent in 2017 from just under 25 percent in 2011 according to Paychex, and is influencing how we conduct business, manage people, and communicate. Until now, email has been the pervasive medium for organizations to communicate, however, new messaging platforms are challenging the status quo to serve the needs of millennials. Whether working at a desk or in the field, email is not…

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers' consumer behavior and motivations to help brands make their marketing investments more profitable. Long gone are the days when Thanksgiving was just a day to give thanks and celebrate with family and friends; today, especially to retailers as well as…

Gaining the Millennial Stamp of Approval on Social Media

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the constant exposure to media, millennials have already witnessed the major missteps and triumphs of brands, resulting in a different set of expectations for…