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ML

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Galvanize Named a Leader in Governance, Risk, and Compliance Software

Galvanize, the leader in SaaS governance, risk, and compliance (GRC) software, is pleased to announce that it has been named a Leader in The Forrester Wave: Governance, Risk, and Compliance Software, Q1 2020. “combines Rsam’s aptitude for collecting and operationalizing data with ACL’s powerful analytics and robotic process automation, enabling GRC pros to capitalize on digital transformation” Galvanize received the top scores possible in the risk and control management, document management, audit management, and IT…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI

"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational power" How has your journey been through HVAC technology? What made you found BrainBox AI? My journey into HVAC technology began while working on energy efficiency projects throughout North America and Europe. During this stage of my life, I dealt with technology in a plethora of buildings. These were buildings of different sizes and purpose, anything from hotels all the way to…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

SAIC and Sinequa Align to Deliver an Intelligent Search Experience to NASA Marshall Space Flight Center SAIC and Sinequa Align to Deliver…

Sinequa’s intelligent search platform will empower NASA Marshall Space Flight Center to explore NASA’s Information Galaxies Science Applications International Corp. and Sinequa, a leader in AI-powered search and analytics, are working together to deliver an intelligent search experience with Sinequa’s advanced natural language processing and machine learning technologies for NASA’s global information access capability at the Marshall Space Flight Center in Huntsville, Alabama. SAIC, recently awarded a contract to…

Hewlett Packard Enterprise Advances the Cloud Experience Through Intelligence and Composability

Offerings enable enterprises to support mixed workloads with greater speed, extreme data resiliency and ease of scale Hewlett Packard Enterprise (HPE) announced combined intelligence and composability offerings by integrating its artificial intelligence (AI) and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. This unique combination allows customers to…

Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready Audio Data

There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a future-facing AI strategy extremely appealing to organizations looking to outperform competitors through Digital Transformation. Despite this, many organizations are not in a position to fully utilize the AI and Analytics tools they have at their disposable which are ultimately only as powerful as the data that fuels them. Voice data is the…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Virtual tools would rule the future. For all those who are high on sci-fi intersecting with the world of commercial gaming, here's a big announcement for you. Facebook is bringing alive its Virtual Reality-focused Gesture Recognition tool. Last week from Oculus Connect conference, the leading technology enabler confirmed building the future of Hand Gesture simulation. This includes mixing powerful computing, AI and VR techniques into their Oculus device. Oculus Link will now bring a truly VR-gaming experience to Quest and a…

10 Most Popular AI influencers of Europe

The AI gap in Europe is adding to the digital gap in the continent. McKinsey report says that according to its current assets and digital position in the world, Europe could add some €2.7 trillion, or 20 % to its combined economic output by 2030 if it embraces AI the way the US does it. On one side, previous-generation tools are being used rampantly. On the other side, Europe is home to many pundits in AI. MarTechSeries introduces you to the 10 most popular AI influencers from Europe who can inspire people and policymakers…

Foodtech Startup Flashes AI and Data Science Capabilities to Scoop $5 Million

A few months ago, it would have been very safe to say that mobility and Data Science have transformed the global scenario, and food-related technologies lagging behind in the race at a much lower rung of innovation. Not today... FoodTech is a bubbling ecosystem that has over 200+ start-ups competing for attention from the consumers, investors, and job-seekers. One such player in this Foodtech ecosystem, Tastewise has splashed into the 'AI-startup-pool' with their latest funding round. Pinching $5 million Series A from a…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

TechBytes with Erik Rind, CEO at ImagineBC

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

What Makes Artificial Intelligence Marketing so Powerful?

Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap between Data Science and Execution. Artificial Intelligence Marketing is an emerging technology that is poised to become an essential part of Marketing strategies in the coming days. But what exactly is Artificial Intelligence Marketing? AI Marketing is a process of utilizing customer data and AI concepts to predict customers’ next moves and perk up the customer journey. It enables…

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…