Browsing Tag

ML

Leading European B2B IT Marketing Agency, BNZSA, Records 105 Percent Year-On-Year Revenue Growth in Q1 and Predicts 80 Percent Annual…

Leading European B2B sales and marketing agency, BNZSA, saw a 105 percent year-on-year revenue growth in Q1 2021, and added 35 new members to its multinational team. Following 40 percent annual revenue growth in 2020, BNZSA conservatively forecasts 80 percent growth in 2021. Key Q1 milestones included the expansion of operations into the Americas and Russia delivering client campaigns in native languages in Canada, USA, Mexico and Brazil, as well as laying the foundation to deliver programmes in Russia and the Balkans.…

Colt Applauded By Frost & Sullivan for Delivering Customer Experience-oriented Services in the Business Network Service Market

Based on its recent analysis of the European business network services market, Frost & Sullivan recognizes Colt Technology Services (Colt) with the 2021 European Customer Value Leadership Award. Acknowledging that it is no longer adequate to provide superior network technology and services, Colt focuses on the total customer experience to support enterprise customers' digital journeys. Its efforts have helped increase its Net Promoter (NPS) score from 20 in 2016 to 70 in 2020 among European customers. "Beyond simply…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Sigmoid Ranks No. 16 on Inc. Magazine’s List of the Fastest-Growing Private Companies in the New York City Metro Region

Sigmoid, a strategic data and analytics partner to the world's largest data producers, announced that it ranked 16th on Inc. 5000 Regionals: New York City Metro list, the most prestigious ranking of the fastest-growing New York City area-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the NYC area economy’s most dynamic segment—its independent small businesses. Marketing Technology News: Roku’s Active Live Streaming Video…

Next Generation of Oracle Autonomous Data Warehouse Available

Oracle announced a set of innovative enhancements to Oracle Autonomous Data Warehouse, the industry's first and only self-driving cloud data warehouse. With this latest release, Oracle goes beyond other cloud offerings by completely transforming cloud data warehousing from a complex ecosystem of products, tools, and tasks that requires extensive technical expertise, time and money to perform data loading, data transformation and cleansing, business modeling, and machine learning into an intuitive point-and-click,…

H2O.ai Named a Visionary in 2021 Gartner Magic Quadrant Reports

H2O.ai has been positioned furthest for its ability to execute in the Visionaries’ quadrant in 2021 Gartner Magic Quadrant for Data Science and Machine Learning Platforms and named a Visionary in the 2021 Gartner Magic Quadrant for Cloud AI Developer Services. H2O.ai is included in both AI Magic Quadrants. The H2O AI Hybrid Cloud is an end-to-end platform that empowers both data scientists and developers to rapidly make world-class AI models and applications. The innovative platform works with any infrastructure…

Armorblox Hires First Chief Security Officer and Expands Executive Team

Following a year of record growth, Armorblox is announcing a round of key executive appointments, including the company’s first Chief Security Officer. This follows a year in which Armorblox grew its customer base to 9,000+ organizations, raised a $30 million Series B round of investment, and grew headcount by 50%. These cybersecurity leaders have helped build multiple billion dollar organizations like Netflix, Duo Security, and Lending Club. Marketing Technology News: Contentstack Partners With Uniform To Deliver…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Galvanize Named a Leader in Governance, Risk, and Compliance Software

Galvanize, the leader in SaaS governance, risk, and compliance (GRC) software, is pleased to announce that it has been named a Leader in The Forrester Wave: Governance, Risk, and Compliance Software, Q1 2020. “combines Rsam’s aptitude for collecting and operationalizing data with ACL’s powerful analytics and robotic process automation, enabling GRC pros to capitalize on digital transformation” Galvanize received the top scores possible in the risk and control management, document management, audit management, and IT…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI

"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational power" How has your journey been through HVAC technology? What made you found BrainBox AI? My journey into HVAC technology began while working on energy efficiency projects throughout North America and Europe. During this stage of my life, I dealt with technology in a plethora of buildings. These were buildings of different sizes and purpose, anything from hotels all the way to…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

SAIC and Sinequa Align to Deliver an Intelligent Search Experience to NASA Marshall Space Flight Center SAIC and Sinequa Align to Deliver…

Sinequa’s intelligent search platform will empower NASA Marshall Space Flight Center to explore NASA’s Information Galaxies Science Applications International Corp. and Sinequa, a leader in AI-powered search and analytics, are working together to deliver an intelligent search experience with Sinequa’s advanced natural language processing and machine learning technologies for NASA’s global information access capability at the Marshall Space Flight Center in Huntsville, Alabama. SAIC, recently awarded a contract to…

Hewlett Packard Enterprise Advances the Cloud Experience Through Intelligence and Composability

Offerings enable enterprises to support mixed workloads with greater speed, extreme data resiliency and ease of scale Hewlett Packard Enterprise (HPE) announced combined intelligence and composability offerings by integrating its artificial intelligence (AI) and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. This unique combination allows customers to…

Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready Audio Data

There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a future-facing AI strategy extremely appealing to organizations looking to outperform competitors through Digital Transformation. Despite this, many organizations are not in a position to fully utilize the AI and Analytics tools they have at their disposable which are ultimately only as powerful as the data that fuels them. Voice data is the…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…