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What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

TechBytes with Scott Ziegler, SVP of Product Management, Return Path

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

Anomaly Detection on 5G: Possibilities and Opportunities

The much-awaited revolution is nearly here While the 5G PR machinery has been on a roll for a while now, there’s finally a clear picture of when exactly we can expect the technology to hit our shores. Come March 2020, and India will be witness to the latest advancements in cellular technology, entailing some very impressive features and benefits. As the world has moved from connected devices to cars and further onto factories, the need for enhanced communication technology has amplified multiple fold. The introduction of…

TechBytes with Jeremy Wood, VP of Product Marketing, Hootsuite

Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are wildly successful on social. How much has the Content Marketing technology landscape evolved in the last two years? It’s evolved tremendously, the obvious one is the real emergence of AI and ML to influence content generation. A few years ago, creating and posting content was manual, which…

Sonata Software Makes Strategic Investment in Retail10X, a Silicon Valley-based Retail AI Software-as-Service Platform Company

Sonata Software announced that it has made a strategic investment in Retail10x, a Palo Alto, California Headquartered Retail AI software-as-service platform company. R10x is a Retail AI software-as-service platform for retailers, distributors and consumer packaged goods companies that helps them in: Improving Operational Effectiveness through advanced demand sensing, shrink reduction inventory optimization and merchandizing capabilities. Real-time Supply chain Collaboration. Building Customer Loyalty by helping…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

Interview with Carson Conant, Founder and CEO, Mediafly

"A buyer-driven sales journey occurs when every sales meeting and presentation is focused on the buyer and their needs."What’s the biggest attraction for you at Dreamforce 2018? Dreamforce has an infectious energy of other professionals that want to implement change. This energy and excitement attracts companies that want to improve and break new ground, rather than maintain the status quo. Who are you keen to meet and huddle at the event? Which sections would you be attending? I’m excited to meet with Mediafly’s…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Dreamforce Interview with Peter Gillett, CEO, Zuant

"CRM products and related systems have become so complex that most specialists focus  only on their respective areas to the exclusion of the customer experience."What’s the biggest attraction for you at Dreamforce 2018? Where do I start? The chance to see the vision and product direction of Salesforce’s platform in the product keynotes enables me, as a Partner, to plan our product strategy. Also to hear the partner keynote ensures we are fully leveraging the power of our partner relationship. Reconnecting with…

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own.…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

TechBytes with Edward Chu, Director of Software Engineering, Bedrock Analytics

Edward Chu Director, Software Engineering, Bedrock Analytics Most CMOs would agree that the power of data intelligence and automation tools helps drive efficiencies in reporting and analytics. Edward Chu, Director, Software Engineering, Bedrock Analytics, shares his predictions about the future of Analytics-as-a-Service, and the key skills needed to succeed in the sales analytics space.Tell us about your role at Bedrock Analytics and the team and technology that you handle. I’m the director of software engineering at…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…