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ML

Interview with Daniel Kravtsov, CEO, Improvado

"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and developing new strategies."Tell us about your role and how you got here? What inspired you to co-found a technology company? I founded four companies back in Russia and had two successful exits, one in the adtech space. I moved out to San Francisco and started a trading desk with a small team. But after hundreds of meetings with digital media agencies and businesses, we discovered…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA

Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM efforts for travel brands, delivering significant impact across the business. In the age of hyper-personalized customer experiences, ADARA's CYI is a distinctly impactful platform for insights and analytics on customer interactions with travel brands. To better understand how ADARA's CYI works and their interaction with the existing CRM's, we spoke to Scott Garner, EVP and Chief…

SiteFocus Launches Autonomous Learning Machines — A.I. in a Box

SiteFocus' Turnkey AI System That Solves Enterprises' Natural Language Needs SiteFocus Inc. announced the availability of Autonomous Learning Machines (ALM) – an Artificial Intelligence (AI)-in-a-Box solution that enables machines to learn and understand by reading textual data across any domain without human assistance or supervision, boosting enterprise productivity. ALM is a turnkey self-learning system that does not require tagging, pre-processing, dictionary, ontology, and knowledge of data science or computer…

Coveo Announces Spring 2018 Release

The AI-Powered Search and Relevance Platform Innovates to Speed Digital Transformations with Coveo for Salesforce Spring 2018 Release Coveo, a recognized leader in the Gartner Magic Quadrant for Insight Engines 2017 and in The Forrester Wave™: Cognitive Search and Knowledge Discovery Solutions, 2017, announced the general availability of the Coveo for Salesforce Spring 2018 Release. With this release, Coveo is expanding its support to include Salesforce Sales Cloud. Now, enterprises can enhance customer support and…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Magnetic Launches AI-Powered Audience Segmentation Platform

Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows. As advertisers and agencies continue to grow investment in automated buying, the need for timely and accurate audience targeting has never been more paramount. Consumer behavior is becoming increasingly…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

TechBytes with Tim Harris, Chief Technology Officer, Mirriad

Tim Harris Chief Technology Officer, Mirriad Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) to ensure advertisers can count on quality brand exposure within mainstream popular video content. To better understand the core tenets of their video advertising technology and how their latest launch enables customers to reach viewers at a more relevant scale, we spoke to Mirriad's Chief Technology Officer, Tim Harris.What are the core tenets of your In-Video advertising…

TechBytes with Scotty Pate, Data Scientist, Goodway Group

Scotty Pate Data Scientist, Goodway Group Marketing automation powered by AI and machine learning would rule the roost in B2B. To better understand how AI-based marketing automation technologies would fare in 2018, we spoke to Scotty Pate, Data Scientist, Goodway Group.Tell us about your role at Goodway Group and the team and technology you handle. I am a Data Scientist at Goodway where I work with a small, brilliant team of software engineers and another Data Scientist. We work on problems such as fraud detection,…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

TechBytes with Arndt Groth, President, Smaato

Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile advertising tool. To better understand the state of mobile app monetization and the rise of the blockchain in the adtech industry, we spoke to Arndt Groth, President, Smaato.Tell us about your role at Smaato. As President of Smaato, I am responsible for the core business operations. Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We work…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

What Pixar Can Teach Us About AI & Machine Learning

2018 is supposed to be a breakout year for AI and Machine Learning. Companies will finally gather their data, run it through several algorithms and scenario planning, and leverage the results to invest in a handful of ideas that will demonstrate the power and potential of AI. Some of that is indeed happening, as forward-leaning companies continue to be drawn to creative and intuitive thinking that will make their programs, planning and go-to-market promotions smarter while delivering stronger ROI. Still, I…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…