New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%

New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

AppsFlyer Partners with MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study

Marketers Uncertain About the Future While Planning for What’s to Come

Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

MMA Global Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk

MMA SMARTIES Business Impact Index Reveals the Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement

Less Than 13 Percent Of Companies Have Mature Consumer Data Skills And Capabilities, According To New Research From MMA Global And Ernst And Young...

AppsFlyer And MMA Surveys Find Disconnect Between How Smartphone Owners And Marketers Think Of Data Use And Privacy

AppsFlyer And MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use Of Their Data