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MMA Global

Less Than 13 Percent Of Companies Have Mature Consumer Data Skills And Capabilities, According To New Research From MMA Global And Ernst And…

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer The survey, powered by EY sourced insights from senior U.S. marketing leaders and found…

AppsFlyer And MMA Surveys Find Disconnect Between How Smartphone Owners And Marketers Think Of Data Use And Privacy

Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, today released Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect, the third report in a series analyzing concerns about data and privacy. The report compares how marketers think smartphone owners view the upcoming…

AppsFlyer And MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use Of Their Data

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, released the report, Personal Data, Privacy & Smartphones: The Cautious Consumer. Analyzing how smartphone owners view the upcoming Apple IDFA (Identifier for Advertisers) opt-in requirement and the use of their data in general, the report highlights the need…