Banner Before Header
Browsing Tag

Mobile Ad Spending

The Two Mobile Trends That Cannot Be Denied

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet users now accessing the web via mobile phones — totaling more than 2.7 billion people regularly using apps and the mobile web worldwide — mobile is simply how things are now. But just as our industry once watched mobile as a trend unto itself — as an observable portion of a larger whole — we’re now seeing two massive forces rise up within…