Author

Gareth Noonan

Proven leader in Video Strategy, Operations and BD across all screens. GM-level experience building and owning a $50MM Video P&L with industry-leading profitability and a global team.

Deep and diverse Consulting experience in Mobile Video, International M&A, CPI supply and demand, User Acquisition and Business Development.

Guest Authors

In-App Advertising Fraud: The Biggest Threats to Advertisers

Gareth Noonan Apr 4, 2019 2

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands…
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Guest Authors

Banner Ads: Alive and Thriving in Casual Mobile Games

Gareth Noonan Jul 20, 2018 1

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the…
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Guest Authors

The Two Mobile Trends That Cannot Be Denied

Gareth Noonan Mar 13, 2018 0

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet…
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