Author

Gareth Noonan

Proven leader in Video Strategy, Operations and BD across all screens. GM-level experience building and owning a $50MM Video P&L with industry-leading profitability and a global team.

Deep and diverse Consulting experience in Mobile Video, International M&A, CPI supply and demand, User Acquisition and Business Development.

Guest Authors

In-App Advertising Fraud: The Biggest Threats to Advertisers

Gareth Noonan Apr 4, 2019 2

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has…
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Guest Authors

Banner Ads: Alive and Thriving in Casual Mobile Games

Gareth Noonan Jul 20, 2018 4

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While…
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Guest Authors

The Two Mobile Trends That Cannot Be Denied

Gareth Noonan Mar 13, 2018 0

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet users now accessing the web via mobile phones — totaling…
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