“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature …
The Future of App Development Is Multiexperience – OutSystems Named a Leader in the 2019 Gartner Magic Quadrant for Multiexperience Development Platforms
Application development platforms are a strategic choice for the enterprise, delivering end-to-end digital journeys from design thinking to supporting new …
Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora Listeners
Zeno Media (Zeno) and The Dominican Association of Broadcasters (ADORA) adora.com.do announced a strategic agreement to develop, launch, and monetize …
Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App
New Tools Empower Loan Officers to Do More Business in Less Time Volly, a leading provider of SaaS-based CRM, Marketing …
Benefitfocus June Software Release Unveils Tools and Functionality to Automate Benefits & Delivers Insights to Improve Consumers’ Lives Across Platform and Mobile App
New “smart moments” features build consumer confidence in their benefit decisions Benefitfocus, Inc., a leading cloud-based benefits management platform and …
Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions
Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Nielsen Launches Global Measurement For YouTube Mobile App
Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers …
Decibel Extends its Digital Experience Intelligence to Support Mobile Apps
Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from …
5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World
Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can …
4 Step Guide for Marketing Your Mobile App Online
Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours …
Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores
Store Associates Can Access Rich Customer Information to Boost In-Store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform …
Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution
Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time …
Tapjoy Appoints Jeff Drobick Chief Executive Officer
Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the Board Tapjoy, the Maximum …
Mobile App Optimization Techniques That Work
With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance
OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced …
MailTime Messenger Reaches Over 7 Million Downloads, US Customers Love Messaging Over Emails
With over 7 Million Downloads, MailTime Messenger Continues to Blur the Line Between Messaging and Emailing MailTime announced that two …
YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers
YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the …
Ad2Life Launches Crowdfunding Campaign on Indiegogo
Ad2Life Is Launching a Crowdfunding Campaign on Indiegogo to Help Fund the Release of Their Innovative Advertisement System That Pays the …