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TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

Announcing Sprinklr’s Fall 2019 Release: Over 400 Features

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. These improvements enhance the breadth and depth of Sprinklr’s complete platform for customer experience management with new features to help you increase revenue, reduce cost,…

Bitrix24 Knocks Stress Out for Employees with its New NASA-Proven Stress Management Productivity Features

Becomes first employee management and online collaboration platform to measure and monitor employee stress levels Bitrix24, a popular free collaboration and workplace productivity platform, has added stress measurement capabilities to its mobile app. It will allow companies and employees to measure daily stress levels in order to maximize productivity and avoid burnout, as well as other negative workplace performance aspects of unhealthy stress levels. According to the American…

italki Acquires Lingbe and Relaunches the Instant and Free Language Practice Mobile App

italki has acquired Lingbe, a free language practice mobile app that allows users to call native speakers instantly. Lingbe is also announcing the official relaunch of the app. The live chat app helps users practice speaking a foreign language by instantly connecting them to native speakers around the world. "It is like an Uber for language speaking practice," said Alberto Cruz Alonso, CEO of Lingbe. Users spend a virtual currency "Lingos" when they practice a language and earn Lingos when they help someone learn their…

How to Successfully Integrate Apple Pay into Your iOS App?

Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too long to load customers tend to abandon the purchase. By integrating Apple Pay into your iOS app you can make online shopping fast and easy for your customers. Reasons for Integrating Apple Pay More and more people are turning to their phones when it comes to online shopping. Mobile payments represent an ever-increasing trend, a reason for why…

Global Fashion Platform, SSENSE, Launches a Mobile App Designed to Offer a Hyper-Personalized Shopping Experience

SSENSE is pleased to announce the arrival of its first mobile app, now available globally for iOS devices. The SSENSE app was built by the SSENSE team as an enhanced mobile shopping experience to intuitively explore over 40,000 items and 500 brands for men and women. The SSENSE app launches with newly introduced features that provide a hyper-personalized shopping experience, including personalized recommendations, intuitive search filters, and an enhanced sorting catalogue. The app is available to download via the Apple App…

Meltwater Announces Integrated Product Suite To Enable Collaboration Across Departments

Meltwater, a global leader in media intelligence, announces its Fjord Product Release, empowering Public Relations, Communications, and Marketing teams with an intuitive all-in-one product suite. With a world-class Product and Engineering organization, bolstered by a range of acquisitions, Meltwater is positioned as a leading global partner for any organization looking to optimize their media intelligence or social analytics through the use of AI-driven insights. By focusing on simplicity and efficiency, Meltwater…

Bpm’online Introduces a Major Update to its Low-Code BPM Platform and Leading CRM Products

The software update version 7.14 features numerous enhancements designed to accelerate business growth and transformation. Bpm’online, a global business software company leading in the space of low-code, process automation and CRM, announced the release of the latest version of its intelligent platform. Bpm’online 7.14 is tailored to make enterprises more efficient in building, optimizing, and maintaining business transformation processes. Key features in this update include more robust customization options, improved…

Team Red, White & Blue Unveils New Mobile App Experience

Team RWB works to reach veterans no matter where they are Team Red, White & Blue (Team RWB), one of the nation’s leading veterans service organizations, has launched a new mobile app to engage veterans in events and activities better than ever before, with over 7k downloads in its first week of release. Designed as an antidote for the isolation that many veterans face, the Team RWB app provides veterans and civilian supporters with instant access to thousands of physical, social, and service-oriented events led by…

In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Agora.io Fuels Faster Time-to-Market for Mobile App Developers with Agora Partner Gallery

New program connects developers with network of verified vendors Agora.io, the leading voice, video and live interactive streaming platform, announced the launch of Agora Partner Gallery, a network of preferred development, technology, and platform vendors, to help Agora's customers speed the development and launch of mobile, web, and desktop applications with real-time engagement features. Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical…

Buildium Announces Resident Center Mobile App

Leading Property Management Software Company Continues to Provide Property Managers with Resident-Centric Offers and Services Buildium, the real estate industry’s leading property and association management solution, announced their latest offering towards helping property managers create the best possible experience for their residents. With the announcement of the mobile app, Resident Center, powered by Buildium, Buildium provides property managers and residents the ability to manage payments, track maintenance…

New Mobile App for inMotion ignite Aims to Relieve Creative Directors, Project Managers, and Designers from Chasing Stakeholders for…

Reviewers Can View, Comment, and Approve Creative Assets on-the-go from a Mobile Device and Keep the Creative Process and Workflow in Motion inMotionNow, a leading provider of workflow management software for creative and marketing teams, announced it has released a new mobile app that works in tandem with the review and approval features of its flagship product, inMotion ignite. The inMotion ignite Review + Approval App for iOS enables stakeholders to review creative assets, leave feedback or comments, or approve…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

theEMPLOYEEapp Releases Mobile App Version 10

User Analytics Functionality Showcases Content Most Relevant to Employees theEMPLOYEEapp by APPrise Mobile, the technology platform for internal communications and employee engagement, announced the release of the latest version of its mobile application, Version 10.  The new version provides employees with an enhanced user experience as well as new features including analytics highlighting content most relevant to employees and more prominent calendaring and directory functionality. Marketing Technology…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

The Future of App Development Is Multiexperience – OutSystems Named a Leader in the 2019 Gartner Magic Quadrant for Multiexperience…

Application development platforms are a strategic choice for the enterprise, delivering end-to-end digital journeys from design thinking to supporting new touchpoints OutSystems, provider of the number one low-code application development platform, was named a Leader in the new 2019 Gartner Magic Quadrant for Multiexperience Development Platforms (MXDP)*, positioned highest overall for ability to execute. OutSystems believes this new Gartner report makes it clear - the future of app development is multiexperience.…

Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora Listeners

Zeno Media (Zeno) and The Dominican Association of Broadcasters (ADORA) adora.com.do announced a strategic agreement to develop, launch, and monetize a proprietary mobile app for iOS and Android users. The app named ADORA RADIO allows Dominicans in the diaspora to connect with 165+ affiliated broadcasters that are members of ADORA. The President of ADORA, Rosa Medrano, pointed out that ADORA RADIO is the first project of its kind launched in the country, and that it responds to the global evolution of radio in the digital…

Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App

New Tools Empower Loan Officers to Do More Business in Less Time Volly, a leading provider of SaaS-based CRM, Marketing Automation, Marketing Store and POS solutions for banks and mortgage companies, announced the launch of a new POS mobile app and a rebranding of the existing CRM mobile app. The Volly Point of Sale Mobile App gives loan officers the ability to invite borrowers to apply or get prequalified from anywhere, anytime, whether at an open house with a real estate agent partner sitting with prospective buyers…