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Benefitfocus June Software Release Unveils Tools and Functionality to Automate Benefits & Delivers Insights to Improve Consumers’…

New "smart moments" features build consumer confidence in their benefit decisions Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced their June 2019 Software Release with new advancements to their BenefitsPlace Platform. The release delivers tools and functionality to educate consumers, improve the mobile experience and simplify the process of consumers' benefits decisions. Since launching consumer surveys through the Autumn 2018 Release last September, more than half a…

Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference. Read about Nami ML's game changing introduction of smart paywalls for mobile apps. Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities. App publishers have struggled to convince their customers to…

Mobile App Users Expect Better App Search and Recommendation Experience

A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are likely to search and recommend an app! For mobile users, user experience is everything. But, how do you first help these users with app discovery in the first place? There are countless tutorials on the current trends on Mobile app UI/UX; but are these really helping people find the right app for their activities? That's where Mobile Marketing teams seem to be losing their revenue opportunities. App store Search…

Nielsen Launches Global Measurement For YouTube Mobile App

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms' In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI Nielsen announced it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore,…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5 tips. Advertisers have been the beneficiary of a lot of innovation. Programmatic has allowed you to reach and engage the right audience across channels, and header bidding has democratized auctions, allowing you to compete for inventory that was traditionally reserved for direct sales. As a result, performance is strong, and budgets are spent…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Store Associates Can Access Rich Customer Information to Boost In-Store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving…

Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the Board Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who transitions from his role as CEO to Chairman of Tapjoy’s Board of Directors. Jeff Drobick has served as Chief Product Officer (CPO) of Tapjoy since 2013, driving the company’s…

Mobile App Optimization Techniques That Work

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every day. Other than through word of mouth and promotions, people mostly discover new mobile applications directly on app stores, specifically on Google Play and App Store. As a result, the need to optimize new applications for higher rankings in these stores becomes increasingly important. The application store algorithms take into account several criteria for classifying and…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive,…

MailTime Messenger Reaches Over 7 Million Downloads, US Customers Love Messaging Over Emails

With over 7 Million Downloads, MailTime Messenger Continues to Blur the Line Between Messaging and Emailing MailTime announced that two major US carriers will preload the application onto several top Android phone lines in the US This will bring the MailTime app up to 1 million US users. Named one of the Apple App Store's Best of 2015, MailTime has hit over 7 million downloads since debuting in 2014. Compatible with any major email service, MailTime is now available for free on both App Store and Google Play.…

YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

Ad2Life Launches Crowdfunding Campaign on Indiegogo

Ad2Life Is Launching a Crowdfunding Campaign on Indiegogo to Help Fund the Release of Their Innovative Advertisement System That Pays the Viewer for Each Video Watched Watching dozens of inevitable digital advertisements on a daily basis without gaining anything in return is now an issue of the past, thanks to the unique opportunity offered by the Ad2Life mobile app. The game-changing app pays consumers to view the same targeted digital advertising campaigns as they would view in their usual routines. All funds earned by…

Invoice2go Partners with Microsoft to Showcase a New Way for Small Businesses to Get Paid Faster

Invoice2go Works with Microsoft Outlook to Offer a New Way for Invoices and Bills to Be Paid Right Inside the Inbox, with Just a Few Clicks Invoice2go, a mobile app that makes it effortless for small businesses to track work and get paid, led the charge today for small business owners by delivering a new way for their invoices and bills to take priority in their clients' inboxes, and get paid faster. Invoice2go has always offered small businesses the fastest way to get paid. Now, the company has worked with Microsoft…

Wavefront Partners With App-Scoop to Deliver Mobile App Solutions

Wavefront and App-Scoop Partner to Jointly Deliver Innovative Mobile App Solutions to Enterprises Looking to Digitally Transform Wavefront Innovation Society, a Centre of Excellence headquartered in Vancouver, BC, recently announced a new partnership with App-Scoop, a consulting firm providing mobile app and web app solutions. App-Scoop is the latest addition to Wavefront’s trusted partner network, a group of companies dedicated to driving mobile and Internet of Things (IoT) innovation in Canada. Wavefront and…

Everyware™ Introduces Innovative, Next-Level Text Messaging Solution at ARDA World Convention

Everyware’s Two-Way Text Communication Enhances All Levels Of Customer Service, Creating Personalized Interaction At All Stages Of The Vacation Experience Everyware, Inc., an Austin-based company transforming payment processing and customer engagement via two-way text communication, has announced its secure ‘Pay By Text’ payment solution and Lead Gen App, at one of the world’s largest hospitality events - ARDA World 2018 Annual Convention & Expo. The products will augment marketing and communications in the…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…