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SocialChorus Announces $100 Million Investment Led By Sumeru Equity Partners

New Partnership Focused on Growth and Product Investment to Further SaaS Leadership in Workforce Communications and Unify the Digital Workplace SocialChorus, the leader in workforce communications SaaS, announced that SumeruEquity Partners (SEP) — a growth-focused technology investment firm — along with existing investors, has led a $100 million investment in the company to accelerate growth and product innovation. Additional terms of the transaction were not disclosed. The investment will enable SocialChorus to…

Hallmark Christmas Movie Fans: Frndly TV Has a Plan to Keep Your Christmas Spirit Year-Round

Frndly TV includes 15 live TV channels including all 3 Hallmark Channels, UPtv, INSP, The Weather Channel, GSN, and more starting at only $5.99/mo. Frndly TV is the only live TV service, including cable TV, that offers its customers the ability to keep all 130+ 'Christmas in July' movies through Christmas 2020 without worrying about running out of DVR space Available on Roku, Amazon Fire, Chromecast, Apple TV, iOS and Android mobile apps Frndly TV, the first-ever live and on-demand TV streaming service tailored…

Microsoft Family Safety App Rolls out iOS and Android Preview Versions

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Lumavate Expands Platform Features for Marketers

Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required Lumavate, a low-code mobile app platform, announced new functionality that further enables marketers at enterprise organizations to quickly build and publish mobile apps. All apps built using the Lumavate Platform are delivered as Progressive Web Apps (PWAs) to end users. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 “The features included in this release make it…

ZoomInfo Mobilizes B2B Intelligence With Launch of Two Mobile Apps

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing. Technology Is Progressing at a Higher Rate Than Any Other Discipline However, there has never been as rapid advancement in any field as there has been in the field of Computer Science…

Landocs Group Expands to Acquiring Established Mobile Apps

Landocs, a leading Private Equity group specializing in acquiring and managing digital assets, announced its plans to expand its current acquisition strategy to include established Mobile Apps market. The new division is expected to leverage the know-how, professional team, unique tools and Intellectual property gained from past & current activities into the apps market. Marketing Technology News: Bloomreach Announces brX Implementation Accelerator for B2B Commerce The market revenue in the Apps segment amounts…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…

Sprinklr Launches Live Chat for Fast, Personalized Customer Support

Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front Office for Modern Channels, announced Sprinklr Live Chat, a customer service capability that helps businesses provide immediate support to visitors on their website and mobile applications. Users can automatically assign incoming chats to available agents or enable chatbots with artificial intelligence that can answer standard queries. Sprinklr Live Chat is included as a standard…

Fluper is Helping Startups & SMEs to Grow their ROI by Offering a Wide range of Web and App Development Services

Nowadays, there are mobile apps for almost everything one could perhaps think of. There are apps to boost business productivity, ordering food, banking, booking holidays, and much more. Over 50% of the population of the country has a Smartphone; as a result, more and more organizations are building their own apps to grow their business and reach consumers. Fluper is helping startups & SMEs to grow their ROI by offering a wide range of web and app development services. There are multiple reasons behind the same, and…

WiFi Dreaming: App Publishers Amend Privacy Practices

The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program's recommendations and came into compliance with the Digital Advertising Alliance's Self-Regulatory Principles. The BBB National Programs' Accountability Program examines popular mobile…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1 Million in Funding Led by Vendep Capital & RTP…

AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1 Million The round was led by the company’s current investors — Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex. The deal followed last year's round of $930k from Vendep Capital and continuous company growth in 2018 &  2019. This year, AppFollow doubled its ARR crossing €1M mark…

Delivering a Single View of Customer Data Via G-Cloud – Altcom’s Atonal Customer Data Platform

Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government's G-Cloud procurement service. Atonal is able to deliver a single customer view of all data from multiple sources so now organisations can have an integrated view of customer data within a short time frame and with low opex expenditure. Altcom's Atonal solution reduces the time spent on data management and integration while providing tailored business reporting and outputs to eCRM systems through…

Roundtable Series: The Benefits of AI for Retail Operations

AI is becoming a key driver for Retail Operations. According to Gartner's survey, AI for Retail Operations would significantly transform product development and selection, planning, buying, and demand forecasting. Today, retailers are focusing on automation and customer-centricity using AI. What's working with retailers using AI? The retailers have a huge advantage of having access to a vast amount of customer data and in-depth analytics driving shopper's behavior across various retail channels, including physical stores…

2020 Predictions for Online Marketplaces and the Role of Mobile Apps

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

US Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US Patients

New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number of mobile phone users reaching 4.8 billion worldwide, today’s consumers use their mobile devices for nearly everything. From personal banking to trip planning, consumers are provided with quick and easy access to apps for completing life’s most critical tasks. However, similar access to healthcare services has been lacking. For healthcare providers to make a more meaningful connection with…

Quantifying the Business Impact of Customer Service in Singapore

Customers regularly experience issues. In every industry a customer will inevitably contact customer service to voice a problem. “I’ve bought your product but it doesn’t do what it’s supposed to do.” “I ordered the item last week and still have not received it.” “I am unable to access my account.” “I keep getting transferred from one customer service rep to the next.” “Nobody is letting me know the status of my issue.” While customer service issues are common, it is how and when your company resolves these customer service…