mobile apps

Nowadays, there are mobile apps for almost everything one could perhaps think of. There are apps to boost business productivity, ordering food, banking, booking holidays, and much more. Over 50% of the population of the country has a Smartphone; as a result, more and more organizations are building their own apps to grow their business and reach consumers. Fluper is helping startups & SMEs to grow their ROI by offering a wide range of web and app development services. There are multiple reasons behind the same, and…

The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program's recommendations and came into compliance with the Digital Advertising Alliance's Self-Regulatory Principles. The BBB National Programs' Accountability Program examines popular mobile…

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1 Million The round was led by the company’s current investors — Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex. The deal followed last year's round of $930k from Vendep Capital and continuous company growth in 2018 &  2019. This year, AppFollow doubled its ARR crossing €1M mark…

Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government's G-Cloud procurement service. Atonal is able to deliver a single customer view of all data from multiple sources so now organisations can have an integrated view of customer data within a short time frame and with low opex expenditure. Altcom's Atonal solution reduces the time spent on data management and integration while providing tailored business reporting and outputs to eCRM systems through…

AI is becoming a key driver for Retail Operations. According to Gartner's survey, AI for Retail Operations would significantly transform product development and selection, planning, buying, and demand forecasting. Today, retailers are focusing on automation and customer-centricity using AI. What's working with retailers using AI? The retailers have a huge advantage of having access to a vast amount of customer data and in-depth analytics driving shopper's behavior across various retail channels, including physical stores…

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number of mobile phone users reaching 4.8 billion worldwide, today’s consumers use their mobile devices for nearly everything. From personal banking to trip planning, consumers are provided with quick and easy access to apps for completing life’s most critical tasks. However, similar access to healthcare services has been lacking. For healthcare providers to make a more meaningful connection with…

Customers regularly experience issues. In every industry a customer will inevitably contact customer service to voice a problem. “I’ve bought your product but it doesn’t do what it’s supposed to do.” “I ordered the item last week and still have not received it.” “I am unable to access my account.” “I keep getting transferred from one customer service rep to the next.” “Nobody is letting me know the status of my issue.” While customer service issues are common, it is how and when your company resolves these customer service…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

Experienced Marketing Leader from Talend Joins Hyper-Growth Search and Discovery Leader Algolia, the leading Search and Discovery solution for websites and mobile apps, announced Ashley Stirrup as chief marketing officer to lead corporate marketing strategy and support the company’s rapid expansion. Stirrup brings more than 20 years of technology marketing experience at thriving companies, helping lead through high-growth stages and IPO. “Consumers expect to find exactly what they want in seconds whether that is on the web…

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

Inside Secure – at the heart of security solutions for mobile and connected devices, announced that ATsolutions, one of Korea’s largest banking app solution providers, licensed the Inside Secure Code Protection solution to safeguard cryptographic keys and algorithms inside mobile apps used by a number of leading banks and credit card companies in Korea. “Inside Secure was able to support the required security that our customers demand, and provide us with the core factor in developing a standardized platform that can be…

SocialChorus, a global workforce communications platform, announced it is now offering a bi-directional integration solution through Microsoft SharePoint. This integration allows communicators to increase reach to every worker, publish from one place and unify the reporting analytics of all employee communications programs. Internal communicators and their IT counterparts across all industries have similar challenges. For one, they lead digital transformation initiatives and are tasked with optimizing internal…

The workload most commonly moved to a public Cloud consist of mobile apps, according to 66% of Cloud developers in Evans Data's newly released Cloud Development Survey.  The survey, conducted in early December 2018 among active Cloud developers, also found that workloads vary between public, private and hybrid Cloud systems.  While mobile apps were cited significantly more often than others for public Clouds, database, security, and backend services were virtually tied for top workloads for private Clouds and IoT was most…

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…

Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It's Expanding Global Network Airpush, the mobile advertising leader integrated into over 300,000 mobile apps, announced the purchase of General Mobile Corporation (GMobi), a global provider of mobile Internet services and products driving revenue in emerging markets for mobile device Original Equipment Manufacturers (OEM's). With this latest acquisition, Airpush now provides app developers with a comprehensive monetization platform encompassing a wide variety…