Browsing Tag

mobile in-app

CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

MTS Staff Writer Aug 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices…
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Customer Experience Management

Adtelligent Taps Pixalate To fight Ad Fraud Across Mobile In-app And Connected TV (CTV)

MTS Staff Writer Apr 26, 2021 0

Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a…
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Native & Programmatic Advertising

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

MTS Staff Writer Oct 29, 2020 0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with…
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Identity Management

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

MTS Staff Writer Aug 4, 2020 0

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp.…
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Guest Authors

Don’t Go Chasing (Mobile Ad) Waterfalls for Mobile In-App Publishing

Srinivas KC Jun 4, 2018 1

Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months mobile in-app header bidding, and the unified auction, have…
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