Browsing Tag

mobile marketing

Aarki Integrates With Vungle for High-Quality Global Video Inventory

Aarki, an award-winning AI-enabled marketing platform for mobile advertising, is pleased to announce its integration with Vungle, a leading mobile marketing platform. This integration allows Aarki to access Vungle's high-quality global video inventory through iOS and Android devices. The partnership got off to a strong start. Within two weeks of integration, Aarki observed a double-digit return on investment (ROI). One of the recent titles run via the Vungle platform surpassed expectations, allowing Aarki to deliver…

Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From CleverTap

CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Else Is According to a Recent Market Survey From CleverTap

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer satisfaction and – especially important for the work from home era – improve security using advanced biometrics capabilities." Hi Umesh, please tell us about the role you handle and how you arrived at Uniphore. I am the CEO and co-founder at Uniphore. My cofounder Ravi and I worked together during our time as students at the Jaypee Institute…

Nativex Joins the TikTok Marketing Partner Program

Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space. Marketing Technology News: Rajeev Singh…

Aarki Made the AdExchanger’s 2020 Programmatic Power Players List

Aarki, a leading AI-enabled mobile marketing platform, announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Marketing Technology News: Oracle Exposes Largest CTV Ad Fraud Operation Ever "It is a great honor for us to end the year with such wonderful recognition," said Sid Bhatt, CEO, and co-founder of Aarki. "We are thrilled to be included in such a…

CleverTap Appoints Dave Dabbah as CMO

CleverTap, the leading AI-powered customer lifecycle, and customer engagement and retention platform, announced the appointment of Dave Dabbah as the company's new Chief Marketing Officer (CMO). With more than 20 years of experience building marketing programs that dramatically accelerate growth and catalyze business success, Dabbah joins a global leadership team focused on industry leadership in the competitive mobile marketing space. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding "Having…

Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Fan Pass Rolls Out Marketing Initiative Aimed to Immediately Compensate Artists

Investments Designed to Promote Live Stream Performances and Exclusive Content Creation on the Platform Friendable, Inc. is pleased to announce its latest marketing initiative for performing music artists to promote, grow and monetize their fan base through its live streaming platform, Fan Pass. The Company believes it has stepped in the right direction of fan development with this new approach, featuring the only offering focused on fan development and growth. Marketing Technology News: PROLIFIQ Announces Appointment…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Cheetah Digital and Swrve Join Forces

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has joined forces with Swrve, a leader in mobile marketing technology, in a partnership that will drive collaboration for their mutual customers. This announcement comes as one of many partnerships Cheetah Digital has announced as they continue to build their partner ecosystem to better serve their customers. Cheetah Digital was previously recognized by Gartner for its Multichannel Marketing Hub solution and is the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Ortery Technologies (E-Commerce), Amperity (Customer Data Platform), AdDaptive Intelligence (Account-Based Marketing), MessageMedia (Mobile Marketing), and SAP SE (Customer Experience). eCommerce Product Photography Industry Adopts Automation Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce…

Votigo, Inc. Completes Acquisition of US Sweepstakes & Fulfillment Co.

Votigo, Inc., the complete social media marketing and promotions company, announced the acquisition of US Sweepstakes & Fulfillment Co., an industry leader in sweepstakes administration since 1988. Together the two companies develop and manage contests and sweepstakes for some of the most prestigious brands in the world. US Sweepstakes & Fulfillment Co. is now a wholly-owned subsidiary of Votigo, Inc. and will continue to operate as a stand-alone brand. All US Sweepstakes employees will remain onboard and customers…

Airship Receives Highest Product Scores Across All Three Use Cases in the 2020 Gartner Critical Capabilities for Mobile Marketing Platforms

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile…

Airship Receives Highest Product Scores Across All Three Uses Cases in the 2020 Gartner Critical Capabilities for Mobile Marketing Platforms

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for…

Vibes Recognized as a Leader Again in Gartner Magic Quadrant for Mobile Marketing Platforms

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

Swrve Named a Leader in 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Swrve, the leader in real-time customer engagement, announced it has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Mobile Marketing Platforms. It was among 13 vendors evaluated in the report. This is the third consecutive year that Swrve has been placed in the Leaders quadrant. Swrve is a digital marketing and customer engagement platform that enables the world's largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Statflo (Mobile Marketing), Thunder::tech (Content Marketing), Inbenta (Customer Experience), Drift (Intelligent Assistants), and Hyland (Content). Statflo Launches TextKit Statflo, the leading one-to-one business text messaging provider for the telecom industry, has launched TextKit, the newest version of their platform, expanding the platform’s functionality across all industries.…