Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has …
Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!
If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less …
Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program
Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events …
68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study
25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, …
Important Things to Consider to Include SMS to Your Business Marketing Strategies
The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as …
Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report
Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a …
Whetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants
Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via …
EZ Texting Named as a 2019 Top Rated Marketing Tool by TrustRadius
SMS marketing software receives Top Rated badge for the Mobile Marketing category based on customer reviews and ratings EZ Texting, …
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform …
Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board
Appointment follows the company’s $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and …
Rich Messaging Will Transform the Customer Journey
New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry …
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups
Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes …
Aware Ads Announces Strategic Acquisition of the Assets of AppThis
Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has …
Key Social Media Monetization Tactics for Mobile-First Gaming Brands
When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. …
Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws
GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles Marketing teams …
Here & Now: Create Meaningful Marketing Moments with Location Intelligence
Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized …
Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns
Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …