The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in …
Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors
Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for …
Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan
With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s …
MGS Canada 19 Grows Audience, Breaks New Ground
Mobile Growth Summit’s Toronto Event Growing by Leaps and Bounds After a Successful Event Featuring Keynote Speaker George Alafoginis, Global …
MarTech Interview with Zviki Ben-Ishay, CEO at Lightico
"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us …
Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel
Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced …
Pocketmath Named 2019 MarTech Breakthrough Award Winner
Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has …
Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!
If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less …
Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program
Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events …
68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study
25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, …
Important Things to Consider to Include SMS to Your Business Marketing Strategies
The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as …
Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report
Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a …
Whetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants
Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via …
EZ Texting Named as a 2019 Top Rated Marketing Tool by TrustRadius
SMS marketing software receives Top Rated badge for the Mobile Marketing category based on customer reviews and ratings EZ Texting, …
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform …
Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board
Appointment follows the company’s $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and …
Rich Messaging Will Transform the Customer Journey
New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry …
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups
Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes …