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mobile marketing Archives — MarTech Series
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Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Yeo Valley Organic Launches ‘Always on’ Connected Packaging Across Product Portfolio

Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Consumers will be able to use their smartphones to scan the ’Moo-R’ QR codes which can be found on over 100 million products. Linking to their popular ‘Yeokens' reward program, and bringing to life their ongoing…

Vibes Names Richard Rivera as Chief Revenue Officer

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, announced the appointment of Richard Rivera as Chief Revenue Officer. Vibes has tapped Rivera to aggressively expand and accelerate the use of its unique engagement platform among enterprise brands while helping these customers prepare for an increasingly mobile-centric future. Mobile has become the primary digital channel for the majority of consumers. According to a recent survey conducted by OneSignal, 72% of businesses have…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Sailthru Announces New Machine Learning Testing Infrastructure

Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…

AppsFlyer Announces its Advanced Deep Linking Solution, OneLink, Now Available on Salesforce AppExchange, the World’s Leading…

Customers can now benefit from an improved journey from email campaigns to contextual in-app experiences, creating a conversion path to boost ROI AppsFlyer, a global attribution leader, announced it has launched OneLink, its deep linking solution, on Salesforce AppExchange, empowering customers to send users directly from their mobile inbox to in-app experiences, helping prevent a disjointed mobile journey. AppsFlyer’s OneLink generates a single link that leads users to a mobile app or app-store. Through AppsFlyer’s…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Raydiant (Unified Communications), GoDaddy (E-commerce), ON24 (Customer Experience), Button (Mobile Commerce), and MessageMedia (Mobile Marketing). Raydiant Partners with Zoom to Offer Businesses a Better Way to Virtually Connect with Teams and Customers Experience platform provider Raydiant has partnered with Zoom, one of the world’s most popular video conferencing companies, to…

EZ Texting Adds Growth-Focused Executive Heather Zynczak to Board of Directors

CMO of Pluralsight, Zynczak also held executive positions at Oracle, SAP EZ Texting, the leader in SMS marketing software for business, announced the appointment of Heather Zynczak to its Board of Directors. With a career focused on growing companies, Zynczak’s experience and knowledge in building, marketing and selling customer solutions will be vital as EZ Texting scales to meet the current and future needs of its customers. “As an independent board member, Heather brings to the board a wealth of experience in SaaS…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from IntelligenceBank (Digital Asset Management), Attentive (Mobile Marketing), Spectrio (Customer Experience), Marketcircle (CRM), and Klyck.io (Sales Enablement). IntelligenceBank Launches Facial Recognition IntelligenceBank – the leading marketing operations platform – announced the launch of Facial Recognition. As an add-on to IntelligenceBank’s Digital Asset Management offering,…

Interacting with Customers in the “New Now” Amid COVID-19

Interacting with customers has always been a tricky proposition. The COVID-19 pandemic has more than unquestionably changed our world.  As companies look to regain lost momentum, sustain existing business activity, and return to growth, what can we learn from how the pandemic changed the way companies and customers communicate? To answer this question, we’ve been conducting biweekly rounds of consumer research and in-depth company interviews since April to get a pulse on how interactions have changed between customers and…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

Selling in the World of Infinite Scroll During the Pandemic

Consumers are inundated with endless streams of fresh images and autoplay content. By the time this day is over, roughly 95 million new photos will be uploaded to Instagram. There will be about three million new snaps taken by Snapchat users, and 432,000 more hours of video will be uploaded onto YouTube. So, eCommerce stores need to find new ways to keep shoppers engaged. In an era when customers are used to scrolling through endless pages of content, this requires strategic product visual optimization. To do this,…

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

Insignia Systems Driving Partnership And Performance In Mobile Marketing

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…

CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances. Mr. Gandhi brings over 20 years of product marketing, sales, and strategic alliances experience which he will leverage as he builds on CleverTap’s momentum in the competitive mobile marketing technology market. Mr. Gandhi will be based out of CleverTap’s Mumbai offices. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand…

US Consumers to Spend 1B Hours Shopping on Mobile This Holiday Season

App Annie, the leading mobile data and analytics company, predicts the biggest Q4 holiday shopping season on mobile yet — with nearly 1 billion hours to be spent on Android devices in the US, up 50% YoY. Driven by the need for essentials while maintaining home lockdowns, mobile e-commerce boomed in H1 2020. App Annie predicts mobile growth will continue in Q4 with a longer shopping season due to October's Prime Day and contraction in the US economy driving consumers to seek deals and promotions for longer leading up to…

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI AppsFlyer, the global attribution leader, announced the launch of Xpend, the company’s new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data. With the industry shifting towards a more aggregate way of measuring marketing efforts, the importance of having an…

New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth

In May of this year, Nurture Boss's Co-Founders, Jacob Carter and Aaron Pierson launched a new SMS marketing platform designed to service property managers & apartment owners in the multifamily space. NurtureBoss.io is a powerful marketing platform that delivers personalized landing pages through SMS delivery, a new innovative approach to lead nurturing. Their proprietary technology has already attracted two of the top five property management companies and one of the largest apartment owners in America, to use their…

AppsFlyer Rolls Out SKAdNetwork Readiness Suite for iOS 14, Empowering App Developers to Take Full Control Over Their Data

Readiness suite includes a new SKAdNetwork simulation dashboard enabling customers to prepare for upcoming iOS 14 changes AppsFlyer, the global attribution leader, released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release. Empowering advertisers to be in the driver’s seat when it comes to data ownership, privacy, and security, AppsFlyer has built an innovative standalone solution to seamlessly manage and map SKAdNetwork conversion values. Marketing…
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