New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups
Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes …
Aware Ads Announces Strategic Acquisition of the Assets of AppThis
Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has …
Key Social Media Monetization Tactics for Mobile-First Gaming Brands
When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. …
Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws
GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles Marketing teams …
Here & Now: Create Meaningful Marketing Moments with Location Intelligence
Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized …
Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns
Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement …
How Do Foldable Screens Impact Mobile Advertising?
Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the …
New Vibes Everywhere Commerce Makes Brands Smarter
Vibes Everywhere Commerce Will Help Brands Anticipate and Deliver Personalized Shopping Experiences Online and In-Store Vibes, a mobile marketing leader, …
Enable Contextual Recommendations in Minutes with CleverTap’s New Recommendation Engine
New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform …
Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns
Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading …
Mobile Marketing Association Appoints SITO Mobile CEO Tom Pallack To Global Board of Directors
SITO Institute Founding Managing Director Bruce Rogers to North America Board SITO Mobile, Ltd. the Consumer Behavior and Location Sciences …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index
Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it …
Mobile Customer Communications in a GDPR World
For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach …
MarTech Interview with Paige O’Neill, CMO, Sitecore
"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide …
Why Every Growth Marketer Needs to Take Ad Fraud Seriously in 2019
The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to …
Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises
Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader …
Adjust Enters Strategic Partnership with Adways
Adjust Is Acquiring Adways’ Attribution Analytics Tool, PartyTrack, Entering Strategic Partnership with Japan’s Leading Mobile Marketing Agency Adjust, the industry …