Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with …
The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting
In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that …
CleverTap More Than Doubles Revenue, Realizes Significant Customer Growth Globally in 2018
Company to Accelerate Growth in 2019, with More Product Innovation, Expansion in Key Markets Mobile marketing and analytics platform CleverTap revealed …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report
With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics …
EZ Texting Now Verified as a Best Product for Marketers
EZ Texting, the Leading Mobile Marketing Platform for Business, Landed in the Top 20 of G2 Crowd’s Annual Best Products …
Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution
Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both …
Kochava Brings Its Analytics Solution to the Unity Asset Store
Unity Developers Can Run Mobile Marketing Analytics on Their Content Using Kochava Kochava Inc., industry leader for mobile app attribution …
Mobile Marketing Company Drips Raises Seed Funding, Adds to Executive Team
Akron mobile-marketing firm Drips announced its first external seed funding, along with several additions to the executive team that will position …
TechBytes with Orr Orenstein, COO, Aki Technologies
Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands …
Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!
The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success …
Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup
New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms
Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner’s inaugural July …
Cognitiv Named Finalist for Digiday’s Technology Awards
Cognitiv, the First Company to Develop Neural Network Technology for Marketers, Announced That Its NeuralMind Platform Has Been Selected as …
10 Highly Valuable Keywords to Include in Every MarTech Blog
These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events …
Refining the Fuel for the Mobile Marketing Engine
How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business …
Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint
"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and …
TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)
Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM …
AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation
AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The …