my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile …
Interview with Inna Ushakova, Co-Founder & CEO, Scalarr
"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what …
Headway Acquires Mobile-First Programmatic Platform Smadex
Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, …
Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications
Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
Verve Acquires Leading In-App Mobile Video Platform Receptiv
Verve Will Also Add Receptiv’s High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in …
YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers
YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the …
Verve Announces Additions To Executive Leadership Team
Erin Madorsky and Joseph Galarneau Sign on as Chief Revenue Officer and Chief Product Officer at Verve Verve, the leader …
Kochava SmartLinks: One Dashboard For All Deep Links
Full Support for Universal Links, App Links and Hosting of Landing Pages Kochava, the industry leader providing holistic measurement solutions …
AUDIOALGORITHMS Reveals an Advanced Mobile Marketing Solution – USONIQ
USONIQ Is a Brand New Marketing Tool and Sales Channel Based on Inaudible Sound USONIQ uses sound so as to remotely …
Interview with Itamar Benedy, CEO, Glispa
"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user …
Mobvista Appoints Ramon Zhu as Vice President of AI and Machine Learning
Mobvista Plans for an AI-driven Advertising Future With the Appointment of Ramon Zhu Mobvista, Asia’s leading ad tech company, has …
How App Science Will Lead to Better Predictive AI
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their …
Agency Spotter Ranks the Best Mobile Marketing Agencies in New Report
The Top 20 Report Makes Public the List of the Best Mobile Marketing Agencies on the Agency Spotter Website The …
Verve Releases New Research Quantifying Advertiser Adoption of Data and Analytics
Top Digital-Marketing Leaders Pinpoint the Industry’s Progress with Data, Analytics, and the Data-Driven Personalization of Campaign Creative Verve, the leader …
ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration
Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource …
Verve Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives
Renowned Mobile Innovator Mark Fruehan Will Drive Verve’s Programmatic, Enterprise, and Indoor Location Solutions Verve, the global leader in location-powered …
IRIO Mobile Marketing Launches New Chat Product For Customer Engagement
Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates …
TechBytes with Ari Saposh, VP, Data, oneAudience
Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every …
Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement
New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When …