Browsing Tag

mobile marketing

Loop Insights Completes Acquisition of Passcreator – A Growing German Based Mobile Marketing Technology Company

Further to the Company's press release dated March 29, 2021, Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the receipt of TSXV approval and completion, on April 14, 2021, of the acquisition of mediahelden GmbH d/b/a/ Passcreator by Loop. Due to rounding, the number of common shares of Loop issued as consideration was revised to 1,301,425, all…

Hustle Launches New Video Feature Hustle Studio, Groundbreaking Advance in Peer-to-Peer Text Messaging

Hustle, the leading peer-to-peer text messaging platform and the industry's most widely adopted text campaign platform with over 1 billion text conversations initiated to date, announced the launch of Hustle Studio, a new feature in the Hustle platform that allows users to create and distribute personal videos over text message. With the launch of Hustle Studio, Hustle became the first peer-to-peer text messaging platform for brands, nonprofits, and political groups to take advantage of the mobile marketing trends of both…

Insider is Firmly Positioned as the #1 Leader on G2’s Mobile Marketing and Personalization Reports for Spring’21 – 17th…

Insider helps leading global brands, including UNIQLO, Vodafone, Samsung, Madeira Madeira, Marks & Spencer, Virgin, Allianz, Santander, Toyota, Singapore Airlines, Domino's and Estée Lauder accelerate digital growth through AI-led, individualized, and cross-channel customer experiences. G2.com, a leading P2P product review and rating platform released its Spring'21 Report naming Insider a top leader in Mobile Marketing and Personalization grids. With this report, Insider ranks #1 Leader for the 17th consecutive…

CleverTap Named One of Forbes’ Best Startup Employers 2021

Mobile Marketing Powerhouse CleverTap Recognized as One of the Best Startup Employers for Second Consecutive Year CleverTap, a leading AI-powered customer lifecycle and user retention platform, has been recognized as one of Forbes' Best Startup Employers in America for the second consecutive year. Forbes and market research company Statista partnered to identify the top startups in the world by going directly to the source — their employees. Together, they evaluated 2,500 American businesses with at least 50 employees on…

MobStac Sees 400% Growth In QR Code Business During COVID-19

Restaurants, hotels, retailers and CPG brands adopt the technology to provide contactless experiences for consumers MobStac, a QR code and mobile marketing platform for companies and brands of all sizes, today announced that demand for its QR code solution drove 400% revenue growth for the company in 2020. Between January 2020 and January 2021, MobStac QR code scans on the platform grew 55x, averaging 3 million scans per month. Their QR customer roster grew nearly eight-fold over the same period. The surge in demand for…

NUMATEC Welcomes MobileCiti To Growing Martech Portfolio

Colombia-Based Mobile and Digital Consulting Agency Expands NUMATEC'S South American Footprint NUMATEC, a holding company focused on media and Martech ventures across the globe, officially welcomes MobileCiti to its portfolio. Headquartered in Bogotá, but with a reach that extends throughout South America, MobileCiti is an agency passionate in its strategic approach to direct-to-consumer mobile marketing efforts. "We're thrilled to welcome MobileCiti, a leading innovator in South American mobile marketing, to our…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM). Tegrita and Motiva Announce Strategic Partnership Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership,…

EngageDM Partners Paper and Mobile Marketing

As consumers are working from home as a result of the pandemic, a new interactive direct marketing solution is born to reach audiences for a contactless digital brand experience SG360°, an industry-leading end-to-end print and direct marketing solutions provider, announced EngageDM™ an innovative new print product created to revolutionize the direct mail marketing sector utilizing mobile promotions, gaming, and augmented reality technology. SG360, a Segerdahl Company With COVID disrupting consumer…

Kochava Named a Certified TikTok Marketing Partner

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced it has earned the TikTok Marketing Partner designation. TikTok is the leading destination for short-form mobile video. The company’s mission is to inspire creativity and bring joy. TikTok For Business is the company’s global platform for marketing solutions designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. Marketing Technology News:…

Aarki Integrates With Vungle for High-Quality Global Video Inventory

Aarki, an award-winning AI-enabled marketing platform for mobile advertising, is pleased to announce its integration with Vungle, a leading mobile marketing platform. This integration allows Aarki to access Vungle's high-quality global video inventory through iOS and Android devices. The partnership got off to a strong start. Within two weeks of integration, Aarki observed a double-digit return on investment (ROI). One of the recent titles run via the Vungle platform surpassed expectations, allowing Aarki to deliver…

Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From CleverTap

CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Else Is According to a Recent Market Survey From CleverTap

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer satisfaction and – especially important for the work from home era – improve security using advanced biometrics capabilities." Hi Umesh, please tell us about the role you handle and how you arrived at Uniphore. I am the CEO and co-founder at Uniphore. My cofounder Ravi and I worked together during our time as students at the Jaypee Institute…

Nativex Joins the TikTok Marketing Partner Program

Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok's Marketing Partners program, bolstering the social platform's campaign and creative management offered to global advertisers. This partnership demonstrates Nativex's status as a leader in the mobile marketing space. Marketing Technology News: Rajeev Singh…

Aarki Made the AdExchanger’s 2020 Programmatic Power Players List

Aarki, a leading AI-enabled mobile marketing platform, announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Marketing Technology News: Oracle Exposes Largest CTV Ad Fraud Operation Ever "It is a great honor for us to end the year with such wonderful recognition," said Sid Bhatt, CEO, and co-founder of Aarki. "We are thrilled to be included in such a…

CleverTap Appoints Dave Dabbah as CMO

CleverTap, the leading AI-powered customer lifecycle, and customer engagement and retention platform, announced the appointment of Dave Dabbah as the company's new Chief Marketing Officer (CMO). With more than 20 years of experience building marketing programs that dramatically accelerate growth and catalyze business success, Dabbah joins a global leadership team focused on industry leadership in the competitive mobile marketing space. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding "Having…

Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Fan Pass Rolls Out Marketing Initiative Aimed to Immediately Compensate Artists

Investments Designed to Promote Live Stream Performances and Exclusive Content Creation on the Platform Friendable, Inc. is pleased to announce its latest marketing initiative for performing music artists to promote, grow and monetize their fan base through its live streaming platform, Fan Pass. The Company believes it has stepped in the right direction of fan development with this new approach, featuring the only offering focused on fan development and growth. Marketing Technology News: PROLIFIQ Announces Appointment…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…