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mobile marketing

Leading Telecommunications Provider, Telefónica, Increases New User Retention by 50% Using Swrve

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Plexure Sign Contract With Super Indo

Plexure Group announced it will deploy its mobile marketing technology into one of Indonesia's largest supermarket chains. Plexure will power Super Indo's mobile engagement platform to deliver deeply personalized offers, messages and loyalty programs that improve customer experience. Super Indo and Plexure are aiming to launch the new technology in March 2020. Established in 1997, Super Indo has over 170 stores located across Indonesia, Super Indo is majority owned by Ahold Delhaize, which…

TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

ironSource Launches Ad-Based Game Studio – Supersonic Games

ironSource Doubles Down on the Mobile Games Vertical With Its Own Publishing Arm for Ad-Based Games Leading mobile marketing company ironSource announced today the launch of mobile game studio Supersonic Games, a new company that will focus on publishing and developing ad-based games. By extending the services they offer developers, and becoming more deeply involved in creating and launching games, ironSource will also be able to add more value to all game developers already utilizing their platform. “This new offering…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal in the digital food delivery business category. In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber Eats acquisition, Zomato has reaffirmed its position as a market leader in the food delivery business category in India. The acquisition validates how fiercely these competitions are shaping up in India,…

Simpli.fi Named a 2020 DMN Awards Finalist

Programmatic Advertising Platform Recognized for Providing Advertisers with Powerful Location-Based Advertising Suite Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company is a 2020 DMN Awards Finalist in the Mobile Marketing Company category for its innovative mobile targeting solution. DMN, the online resource for marketing data, strategy, and technology, presents awards to outstanding campaigns of the previous year, and to cutting edge marketing…

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. However, the difficult part of any online business is undoubtedly making Sales, which is also known as conversion. To make sales, you have to make sure that you are Marketing your products. Unlike the brick and mortar stores, people will not know that your online business exists unless you are advertising in front of the target audience. When talking about a physical store, it is important to understand that people are…

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Swrve Wins at App Growth Awards and Effective Mobile Marketing Awards

Swrve Named the Winner of Best App Engagement Platform at the App Growth Awards and Most Effective Location Campaign Winner at the Effective Mobile Marketing Awards for Its Real-Time Mobile Marketing and Customer Engagement Platform Swrve the world leader in mobile marketing and customer engagement announced it has been recognized by Mobile Marketing Magazine, and the App Promotion Summit as the winner of Most Effective Location Campaign, and Best App Engagement Platform at the Effective Mobile Marketing Awards, and App…