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mobile marketing

Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship

New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create Rich, Personalized Interactions That Reward Consumers for Their Time and Attention Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging, digital and IoT products, and WeAre8, a platform that provides the infrastructure for brands and individuals to build relationships at scale, announced a new partnership that is poised to radically disrupt traditional…

Movable Ink Launches Exchange Partner Marketplace

Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. The Movable Ink Exchange Partner Marketplace was launched with dozens of partners, including featured solutions from CrowdTwist, Pega, Phrasee, and SmarterHQ. Read More: Cloudinary Launches…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

Legos Deploys Pareteum Experience Cloud For International Expansion

Leading cloud communications platform company,  Pareteum Corporation, announced that French communications service enabler Legos has deployed the Pareteum Experience CloudTM to power international expansion of its services. The deployment forms part of a wider relationship which sees Legos joining the Experience Cloud ecosystem, providing Pareteum customers with access to Legos' carrier services in the French market. Read Also: Companies Using AI and IoT Together Catapult Ahead of Competitors Using IoT Alone Legos…

Viettel wins Big at the International Business Awards 2019

Viettel was named at 10 categories of the International Business Awards 2019 (IBA Stevie Awards), among which two Gold Winners are CEO of Viettel Post, Tran Trung Hung and Viettel Myanmar (Mytel). "Shake The Amazing" - a digital marketing campaign on smartphone of Viettel Myanmar (Mytel) is Gold Winner in the category of "Mobile Marketing Campaign of the Year". Generating up to 6 milion "shakes" per day, the campaign helped Mytel to reach 2 million mobile subscribers after just one month after launch.…

Leanplum Named Award Finalist for Most Effective Messaging Campaign

Leanplum and Countable Partnership Recognized by Mobile Marketing Magazine  Leanplum, the leading multi-channel engagement platform, announced that it has been selected by Mobile Marketing Magazine as a finalist for its Effective Mobile Marketing Awards in the Most Effective Messaging Campaign category. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer Countable are being recognized for their recent…

Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry

Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online. Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…

iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…

CVC Funds to Partner with ironSource

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

CVC Funds Acquires $400M Minority Stake in IronSource

IronSource describes CVC as “perfect partner” as it stays on track to gross $1 billion in 2019 Private equity firm CVC Funds has splashed out $400 million to acquire a minority stake in mobile marketing company IronSource. The move represents CVC Funds’ first technology deal in Israel and will serve to accelerate strategic growth. IronSource CEO Tomer Bar Zeev described CVC as the “perfect partner” for the company as it scales internationally. Founded in 2009 in Tel Aviv, IronSource focuses on developing monetisation…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

MGS Canada 19 Grows Audience, Breaks New Ground

Mobile Growth Summit’s Toronto Event Growing by Leaps and Bounds After a Successful Event Featuring Keynote Speaker George Alafoginis, Global Gaming Client Partner at Facebook Mobile Growth Summit (MGS) the world’s largest mobile growth conference is excited to announce its MGS Canada 19 event exceeded expectations. MGS Canada 19, which took place in Toronto on August 15, 2019, grew its audience by around 14%—with 271 of the mobile marketing industry’s best and brightest in attendance at this year’s event (up from 238…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in…

Pocketmath Named 2019 MarTech Breakthrough Award Winner

Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has been selected as the winner of MarTech Breakthrough's "Best Overall Mobile Marketing Solution" award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry. “It is an honor to receive recognition for our space in the MarTech industry,” explained Pocketmath CEO Joanne…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program

Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events and hospitality technology, announced that it has been selected as the winner of the “Best Overall Event Management Solution Provider” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. With more than 2,500 nominations…

68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study

25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed that 68% of Australia’s marketing C-suite said that difficulty evidencing ROI is their main challenge when using location data, as part of a new global study into digital marketing preferences. The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.…