Browsing Tag

mobile

Brainly – One of Gen Z’s Top Homework Resources – Launches New Native Ad Offering for Mobile and Desktop

General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement Brainly, the world's largest peer-to-peer learning community for students, parents and teachers, has announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers a unique opportunity to reach and engage on a deeper and more meaningful level with more than 10 million Generation Z (Gen Z) users in the United States. Native ads are available for both mobile and…

New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and…

Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by…

TechBytes with James Litton, CEO and Co-Founder at Identity Automation

Could you tell us about your journey? What led you to start Identity Automation? I’ve worked in IT throughout my professional career. I previously worked for big companies like Coca-Cola, Veritas Software, Symantec, and Cray. My Co-founder Troy Moreland proposed the idea of starting our own identity and access management (IAM) consulting company in the early 2000s, which was the genesis of Identity Automation. When we initially started the company in 2004, we helped customers implement other IAM providers’ solutions,…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

Mobile In-Game Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all demographics. How big is the market for mobile in-game advertising? We estimate that the US market for in-game advertising on all devices will exceed $3 billion this year, with mobile comprising the majority. Ad spend in all games grew 16% in 2019 and will continue to grow by double-digit rates…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

Telestax Partners with Zain Jordan to Deliver CPaaS to Their Nearly 50 Million Active Individual and Business Customers

Zain Jordan, a member of Zain Group, one of the leading mobile telecom innovators across the Middle East and North Africa, announces its strategic partnership with Telestax, the worldwide leader in CPaaS enablement for communications service providers. Using Telestax technology, Zain Jordan will now deliver rich application programming interfaces for enterprise omnichannel digital transformation to organizations across the country. "Zain looks forward to offering expanded CPaaS capabilities to our enterprise customers,"…

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next generation, cross-device identification platform, to bring web-to-mobile targeting capabilities to marketers and advertisers. While mobile traffic continues to increase, consumers are still more likely to purchase on desktop, according to a report by Wolfgang Digital.…

TechBytes with David Shaw, Global SVP, Enterprise Solutions at Teads

Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in order to provide advertisers with new innovation and seamless access to our inventory such as our latest offering which I will highlight below. What is the technology driving your recent collaboration with Oracle Moat? We recently released a new product enabling advertisers to transact on…

Nrby Adds Award Winning Cable Executive to its Growing Board of Directors

Leading Location Centric, Mobile Collaboration Provider Adds to its Leadership Team Nrby, a location centric, mobile collaboration platform that is changing field service, operations, and customer service teams from being reactive to proactive, driving organizational efficiency, decreasing operating costs, and skyrocketing customer satisfaction, is excited to announce the expansion of its Board. Marketing Technology News: Deloitte Ascend Launches at Oracle OpenWorld San Francisco Today,…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

Lieberman Extends Confirmit Partnership to Support Global Market Research

Flexibility and Customization of Confirmit Horizons to Drive Continued Success Lieberman Inc., one of the largest and fastest-growing independent full service Market Research companies, has renewed its long-running relationship with Confirmit to support the company’s ongoing focus on meeting the needs of their global clients. Working together since 2008, Confirmit has been a long-term, strategic partner for Lieberman who continuously looks to innovate and uncover new knowledge for their clients. A large benefit to…

Liferay Names Jonathan Tam Vice President of Marketing

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

Speedcast’s Backhaul Solution Supports Mobile Operations for a Leading Mobile Services Operator in Colombia

Cellular Backhaul Service Enables Connectivity in the Amazon Speedcast International Limited, the world's most trusted provider of remote communication and IT solutions, announced that it has won a contract to provide cellular backhaul services to a leading mobile services operator in Colombia that supports the operator's mobile operation in the remote Amazon city of Leticia. Marketing Technology News: Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution Speedcast's cellular backhaul connectivity…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

Voyant Accelerates Mobile Capabilities with Acrobits Acquisition

Acrobits' Mobile Softphone and SDKs to Bolster Voyant's Market Leading UCaaS and CPaaS Services Voyant, a leading UCaaS and CPaaS service provider to businesses, announced the acquisition of Acrobits, the market leader of mobile communication apps based in Prague, Czech Republic. Acrobits' portfolio includes mobile communication softphones for smartphones, WebRTC clients for browsers, and software development kits (SDKs) for developers. Acrobits has tens of millions of softphone endpoints deployed across a broad customer…

CalAmp’s TRACKER U.K. Expands Global Telematics Expertise With SmartDealer And SmartDrive

TRACKER SmartDealer™ and SmartDrive™ give U.K. dealers and their customers access to innovative, value-added connected car services CalAmp, a technology solutions pioneer transforming the mobile connected economy, launched within the U.K. the TRACKER branded SmartDealer lot management application to boost auto dealer profitability and enhance customer loyalty, along with SmartDrive to deliver consumer-focused connected car services. These solutions integrate with CalAmp's Telematics Cloud software-as-a-service (SaaS)…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…