Browsing Tag

MQL

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

What Data Orchestration Solutions Mean for B2B and B2C Marketers

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onboarding data, cleansing and enriching that data, unifying field values across different systems, and delivering to key partners. Now that sounds bland and theoretical, and marketers tend to like things that are shiny. So why are…