Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information …
Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream
Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign …
Interview with Santi Pierini, President and COO, CAKE
"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to …
MTA Mythbusting: Reality Versus the Noise in the Marketplace
Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because …
TechBytes with Mary Pat Donnellon, CMO, CallRail
Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call …
Implementing Multi-Touch Attribution: 7 Best Practices
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira
Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …