Multi-Touch Attribution

MMA Global’s report reveals not only the roadblocks but approaches to overcome them moving forward. MMA Global, the association devoted to architecting the future of marketing for CMOs, in partnership with Neustar, released MTA Is Dead,…
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Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spots Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times…
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Airbridge, a universal attribution platform for web and mobile, today announced the launch of Airbridge Incrementality to help brands measure the incremental effectiveness of their advertising campaigns, and with this offering, becomes the…
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New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and…
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Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions…
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Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign they run. This makes the need for accurate measurement increasingly important. Yet traditional marketing…
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"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global…
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Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are…
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The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in…
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At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet…
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People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising…
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