
Interview with Santi Pierini, President and COO, CAKE
"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to …
Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because …
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …