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Myth or Reality? VAB Probes 15 Video Viewing Fallacies

New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB¬†investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing Behavior. In the guide, 15 video viewing myths are examined and disproved using credible statistics from verified sources, including those relating to cord cutting; time spent viewing video via linear TV compared to viewing using internet connected devices; younger audience viewing behavior;…

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales Channels to TV Beachfront, a programmatic video advertising platform for big media, cable, MVPDs and advertisers, announced Ben Abbatiello joined the company as Vice President of Advanced TV. In just over one year since opening a New York office and shifting the company headquarters to Manhattan, Beachfront is now at 15 employees in NY and expanding rapidly. Abbatiello leads a…