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MVPindex

MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch

MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's proprietary platform to value branded content – including comprehensive engagement data – across its global network. This partnership will make it easier for brands and agencies to enter the esports industry and value sponsorships with established leagues, tournaments, gamers and teams – such as…

New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion

Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at $34.8 Million According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media footprint by 28.6 percent during the 2017-18 regular season over the prior year to a whopping $5 billion. But the season's really big winners were the brands that partnered with the NBA…