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Nanigans

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…

Nanigans Boosts Advertising Accuracy and Speed with Snowflake Data Sharing

Advertising Automation Solution Provider Optimizes Campaigns for E-Commerce Customers with Snowflake's Real-Time Data Sharing Snowflake Computing, the data warehouse built for the cloud, announced that Nanigans, the leading provider of advertising automation software, deploys Snowflake Data Sharing to optimize retargeting campaigns for its enterprise-class advertisers, such as Rue La La, a leading fashion e-commerce company. With Snowflake Data Sharing, also known as The Data Sharehouse™, Nanigans analyzes its…