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New Global Research Defines Four Key Components of Premium Multiscreen TV Content

Content Business Wire -

FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers

Native & Programmatic Advertising Business Wire -

Maximize Your Olympic-Sized Ad Spend: Understanding Customers to Create Personalized, Real-Time Connections

Content Peter Ibarra -

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

Technology Business Wire -

Dentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

Audience Data Business Wire -

Amagi Announces Strategic Alliance With TAG Video Systems to Elevate FAST Channel Monitoring Capabilities

Technology PRNewswire -

Amagi Transforms Single Live Events Broadcasting With the Launch of Cloud-based Amagi DYNAMIC

Events Promotion PRNewswire -

Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands

Customer Experience Management Globe Newswire -

FreeWheel Launches The Viewer Experience Lab in Partnership with MediaScience to Help the TV Industry Improve the Ad Environment for Users Across All Video...

TV Advertising Business Wire -

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

Customer Experience Management PRNewswire -

ICP appoints Emily Samways Chief Client & Commercial Officer, Michael Weeman Chief Strategy Officer

Content PRNewswire -

Marketing Technology Highlights of The Week: Featuring Yahoo, Wix, Braze and more!

AI/ML MTS Staff Writer -
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