dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation …
NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement
Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz
"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking …
Renegade Successfully Integrates OTT Offering for Client Success
Hunt Valley-Based Marketing Agency, Successfully Integrates Ott to Increase Client ROI With a growing number of video platforms available to …
Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half
Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability …
NBCUniversal and Target Choose Essence for Digital Duties
New Accounts Grow Agency’s Billings to Nearly $ 3 Billion; Bring New Executive Talent and Offline Media Credentials Essence, a …