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NBCUniversal

NBCUniversal Expands U.S. Addressable Footprint to 45 Million Households With New Charter Communications Partnership

NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household addressable footprint by nearly 40 percent to 45 million households, making it one of the largest offered in the market by a TV publisher. The agreement allows access to NBCUniversal to sell addressable campaigns on their own inventory across Charter’s Spectrum platforms.  Together, the companies are empowering advertising and agency partners to leverage dynamically inserted ads, using…

Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association

The first-of-its-kind, curated destination of Black content, endorsed by the African American Film Critics Association, is available to customers on Xfinity X1, Flex and Stream App at no additional cost Channel includes the ultimate in Black storytelling from Black programming partners, film studios as well as original programming from emerging Black content creators Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black entertainment, movies, TV…

Peacock To Become The Exclusive Home Of WWE Network In The U.S.

Peacock to Exclusively Stream WrestleMania and All of WWE Network's Pay-Per-View Events, Signature Documentaries, and More Peacock and WWE announced a multi-year agreement that gives Peacock exclusive streaming rights to WWE Network in the U.S. "NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA. WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE…

Ad Council Announces NBCUniversal’s NBCUniversal’s Linda Yaccarino as Board Chair

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council's Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022. Since the organization's founding, the Ad Council has been at the forefront of leading the communications industry's social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights…

Comcast’s Amy Banse Transitions to Senior Advisor to Comcast After Nearly 30 Years of Leadership at the Company

Comcast Corporation announced that Amy Banse, Executive Vice President of Comcast and Managing Director and Head of Funds for Comcast Ventures, is retiring after nearly three decades at Comcast. She will remain with the company through the end of 2021, serving as a Senior Advisor to Comcast’s Executive Leadership Team. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "I’m extremely grateful to Amy for the incredible work she has done on behalf of Comcast for so…

Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Cinedigm Announces Three of Their Popular Streaming Channels Included in NBCUniversal’s Peacock Launch

Included in the much-anticipated launch are THE BOB ROSS CHANNEL, COMEDY DYNAMICS and SO…REAL Providing Cinedigm’s Channels With Direct Reach Into A Massive Television Audience Cinedigm, a leader in the operation of free, ad-supported streaming television (FAST) channels, announced that three of the Company’s channels, The Bob Ross Channel, Comedy Dynamics and So…Real, are included in today’s launch of NBCUniversal’s new streaming service Peacock. The service is home to thousands of hours of premium content, including…

TN Marketing Acquires Bluprint Assets From NBCUniversal

Acquisition ensures Bluprint, formerly known as Craftsy, will continue its legacy as the go-to resource for millions of passionate crafters TN Marketing, a Minneapolis-based global online video subscription and streaming business focused on creating communities by engaging people with their passions, announced it has acquired assets of Bluprint from NBCUniversal, effective immediately.  Bluprint, a subscription video on demand service featuring online courses and other forms of video content surrounding crafts, hobbies…

Eros Now First Partners with NBCUniversal and Introduces ‘Eros Now Prime’

Eros International Plc, a Global Indian Entertainment Company with the leading digital over-the-top (OTT) South Asian entertainment platform, Eros Now, announced that Eros Now has entered into a strategic multi-year content deal with NBCUniversal and will launch Eros Now Prime, a new stand-alone English content offering with over 2,000 hours of programming. Eros Now is the well-established leader in the space of Online Video in South Asia, having access to a large catalogue of over 12,000 Films across 10 different Indian…

4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens. Marketing Technology News: Mola.tv Takes Digital Rights Management…

ViacomCBS To Transition Leadership of CBS to George Cheeks from Joe Ianniello

Cheeks to serve as President and CEO of CBS Entertainment Group. ViacomCBS Inc. announced that George Cheeks has been appointed President and CEO of CBS Entertainment Group, effective March 23, 2020. He succeeds Joe Ianniello, Chairman and CEO of CBS, who will be leaving the Company. Ianniello will work with the Company to ensure a smooth transition. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios. In his new role, Cheeks will lead CBS-branded assets,…

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Renegade Successfully Integrates OTT Offering for Client Success

Hunt Valley-Based Marketing Agency, Successfully Integrates Ott to Increase Client ROI With a growing number of video platforms available to consumers, Renegade Communications is pleased to announce the launch of their OTT offering, further increasing their capabilities in media strategy, placement, and insights. OTT  is streaming media content delivered online, directly to consumers. This platform is a favorite of cord-cutters, an increasingly large group of consumers who cancel their subscriptions to cable in lieu of…

Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half

Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy. The study found that anti-piracy steps taken by the digital advertising industry have reduced ad…