NBCUniversal

Cheeks to serve as President and CEO of CBS Entertainment Group. ViacomCBS Inc. announced that George Cheeks has been appointed President and CEO of CBS Entertainment Group, effective March 23, 2020. He succeeds Joe Ianniello, Chairman and CEO of CBS, who will be leaving the Company. Ianniello will work with the Company to ensure a smooth transition. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios. In his new role, Cheeks will lead CBS-branded assets,…

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Hunt Valley-Based Marketing Agency, Successfully Integrates Ott to Increase Client ROI With a growing number of video platforms available to consumers, Renegade Communications is pleased to announce the launch of their OTT offering, further increasing their capabilities in media strategy, placement, and insights. OTT  is streaming media content delivered online, directly to consumers. This platform is a favorite of cord-cutters, an increasingly large group of consumers who cancel their subscriptions to cable in lieu of…

Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy. The study found that anti-piracy steps taken by the digital advertising industry have reduced ad…