Browsing Tag

Netflix

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

More Than Half of Smartphone Users Stream Video Content on Their Device

Usage of TV-connected Devices Is Also On The Rise, As More Consumers Stream Content At Home And On The Go, According To NPD According to global information provider, The NPD Group, 57 percent of all US smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively. Streaming video is the number one driver of cellular and Wi-Fi data consumption on mobile and fixed networks, accounting for 78 percent of…