Browsing Tag

New Engen

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

Former Amazon, Starbucks Exec Ryan Turner Joins New Engen As Vice President Of Marketing

New Engen, the marketing technology company that helps businesses acquire the best customers at the lowest cost across all digital channels, announced that Ryan Turner has joined the company as Vice President of Marketing. In his new role, Turner will oversee all marketing and communications programs, including brand and partnership strategies, positioning and messaging, as well as consulting with key enterprise clients on organizational issues related to marketing automation and digital transformation. …

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…