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MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…