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Nielsen Global Connect

Nielsen Global Connect Acquires Merchandising and Analytics Solutions Leader Precima®

Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. (NYSE: ADS). Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed…

Nielsen Announces CFO Transition Process; Reaffirms 2019 Financial Guidance

Separation of Global Media and Global Connect Continues on Track Nielsen announced that Chief Financial Officer and Chief Operating Officer David J. Anderson has resigned, effective December 31, 2019. A search for a successor is well underway with the assistance of an external search firm. Chief Executive Officer David Kenny said, "We are full steam ahead in preparing for the separation of our Global Media and Global Connect businesses. As independent, publicly traded companies, Media and Connect will enjoy added…