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Former Nike and Amazon Executives Weigh in on the $17 Billion Digital Human Opportunity

According to insight from Trends Exchange and UneeQ, the 2020s will see a hundred-fold increase in the commercial use of digital humans to answer customer service inquiries, deliver news and information, and create entertaining content. Adroit Market Research reports the global conversational AI platform market size is anticipated to grow from $4 billion in 2019 to $17 billion by 2025. Conversational AI encompasses many technologies including voice assistants, customer service chatbots, and digital humans.…

UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic

UTAG Rocket Aid is an initiative that seeks to help brands go digital in a simple way and adapt their business in the COVID-19 era. The plan, which integrates communication and technological tools, aims for long-term, definitive transformation There is no "back to normal." Today, the extraordinary has become ordinary, and will be the way forward now and into the future. In the midst of a sharp plunge in sales and closures of businesses in many areas, the advance of COVID-19 and the extension of social isolating measures…

What Brand Purpose Really Is

Critics of “brand purpose” – the idea that brands need to improve the world or society as well as just make money – tend to dismiss the notion as an ineffective fad. You’ll hear brand purpose called virtue signaling, or people making claims that purposeful branding exists in a Marketing bubble. The backlash hasn’t stopped Paul Polman and Alain Jope of Unilever, or London’s Financial Times, taking firm stands in public on the need for purpose. Many more have joined them. With every day that passes, brand purpose looks less…

NIKE, Inc. Acquires Data Science and Demand Sensing Expert Celect

The Acquisition Accelerates Nike’s Ability to Anticipate Consumer Needs NIKE, Inc. announced it has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. “As demand for our product grows, we must be insight-driven, data optimized and hyper-focused on consumer behavior. This is how we serve consumers more personally at scale.” “With the acquisition of…

Data-Based Customer Experience or A Humanized Brand Experience: What Would CMOs Choose?

CMO Council Research Lists Amazon, Starbucks, Apple and Google as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further More Meaningful "Human" Relationships Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in…

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…

Gartner L2 Report Offers Brands a Roadmap to Enhance Their Mobile Marketing

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13 sectors. The report identifies several best practices and case studies for brands to optimize their mobile marketing initiatives across channels including display advertising, paid search, and email. "Mobile has expanded from a top-of-funnel awareness device to a legitimate…