Nike

In the past, marketing teams have spent time and resources pouring all their energies into product positioning and messaging in order to attract new customers. Nevertheless, while creating new sales is critical on one side, pushing existing…
Read More...

TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, is continuing its rapid scaling, reaching a $100 million annual revenue run rate milestone (all figures USD), driven by growing advertising revenue and a…
Read More...

LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced that Ramesh Babu joined the firm as Delivery Head for the industrial sector. As LatentView grows its industrial practice, Babu will play an…
Read More...

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of…
Read More...

According to insight from Trends Exchange and UneeQ, the 2020s will see a hundred-fold increase in the commercial use of digital humans to answer customer service inquiries, deliver news and information, and create entertaining content.…
Read More...

UTAG Rocket Aid is an initiative that seeks to help brands go digital in a simple way and adapt their business in the COVID-19 era. The plan, which integrates communication and technological tools, aims for long-term, definitive…
Read More...

Critics of “brand purpose” – the idea that brands need to improve the world or society as well as just make money – tend to dismiss the notion as an ineffective fad. You’ll hear brand purpose called virtue signaling, or people making claims…
Read More...

The Acquisition Accelerates Nike’s Ability to Anticipate Consumer Needs NIKE, Inc. announced it has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition…
Read More...

CMO Council Research Lists Amazon, Starbucks, Apple and Google as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further…
Read More...

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the…
Read More...

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13…
Read More...